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But she needed a website and copy that would accurately reflect the high quality of her products. after nailing down her target market, crystallising her customer profile and conducting in-depth competitor analysis, I started working my magic! The Bee&M brand voice is supportive, conversational, whimsical and emotionally driven. We ended up with a product that felt like a personal conversation, from one mum to another. I also infused the core values of the business throughout the copy to ensure we appealed to mums who prioritse quality and sustainability. The project included: FULL WEB COPY: home page about page brands page WELCOME EMAIL 60 PRODUCT DESCRIPTIONS https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1613892669283-7JQ9HEO7GRJV017E582Q/Screen+Shot+2021-02-14+at+1.10.46+pm.png PORTFOLIO - BEE&M KIDS https://no13collective.com/portfolio-kalinni daily 0.75 2021-02-27 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1613985792717-4VRO7JLBKBD02FG6ZRAO/Screen+Shot+2021-02-22+at+8.22.25+pm.png PORTFOLIO - KALINNI https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1613985418453-BANDDNEX4SEV8CYBOEK1/Using+Product+in+Mirror+1.jpg PORTFOLIO - KALINNI - THE PROJECT KALINNI is a brand new beauty brand with an emphasis on self-love, self-care and skin-care. Their new microdermabrasion kit uses a microcrystalline tip, which polishes and exfoliates the top layer of tired, dull skin, while the vacuum suction unclogs pores and increases blood flow. This process prompts an increased production of collagen and elastin, which results in plumper and more radiant looking skin. Skin Care is a very competitive market, so it was important that we really showcased where KALINNI is different to the other brands. I worked closely with the owner, brand designer, social media management company and website designer to ensure that we had a beautiful, cohesive brand messaging across all platforms. I worked on KALINNI pre-launch. The project consisted of: brand voice guidelines full website copy welcome email series social media captions print collateral https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398407291-S64POBVU1540DFXXIMQD/kalinni2.png PORTFOLIO - KALINNI https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398437341-QB24IX0NZPU0YOEJ8CPV/kalinni3.png PORTFOLIO - KALINNI https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398575169-HK64ZC1WFM5LHU1IA2EC/KALINNI+SKIN+CO PORTFOLIO - KALINNI https://no13collective.com/portfolio-tori-peter-group daily 0.75 2021-02-27 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614396354979-EYQW39ZA3XKD52CBBG4R/TPG3.png PORTFOLIO - TORI PETER GROUP - The Project Tori Peter Group create exceptional experiences for clients by designing, building and developing beautiful, high quality homes in Sydney and Country NSW. As they updated their website to better align with their top-quality service, TPG’s priority was ensuring their values as a business were emphasised throughout the web copy. They are family owned, award winning and community driven. I infused these messages throughout the copy to ensure a consistent and identifiable brand voice. A voice that was friendly, understanding and supportive. This project included full web copy for the new Tori Peter Group website, including: home about awards community portfolio now selling https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398880772-S589RF9GEXLSKDRE0KMS/TPG1.png PORTFOLIO - TORI PETER GROUP https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398927250-6G3AZJRO01OWXSNK2LAJ/TPG4.png PORTFOLIO - TORI PETER GROUP https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614398997852-Q3WT56QXDW3FZVWYL4SE/tpg5.png PORTFOLIO - TORI PETER GROUP https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614399035234-HL982ZNQFY9S8X9WSGWL/tpg7.png PORTFOLIO - TORI PETER GROUP https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614399072532-3BYW0AGMFNZQK7KROO47/tpg8.png PORTFOLIO - TORI PETER GROUP https://no13collective.com/portfolio-lashed daily 0.75 2021-02-27 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614400492173-AUQOVN92M5XLRE2Q66FZ/Ange.png PORTFOLIO - LASHED - THE PROJECT Mobile makeup artist and lash technician, Angelica, is expanding her beauty portfolio and needed to up-level her digital presence. Working with web designer Diamond Graphics, we completed an entire website, including the home page, about page and services page. I worked with Angelica to determine her target audience, her brand voice, and her key messages. In the end, we achieved a product that encapsulates her as a highly qualified, experienced MUA and lash technician, who prioritises customer care and making every client feel special. The project was full website copy. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614400782313-LSN6VX78AXOAS8EP413M/LASHED2.png PORTFOLIO - LASHED https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614400824453-CXX5GR4JI7EEPDZ7PIGX/LASHED+BY+ANGELICA.png PORTFOLIO - LASHED https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1614401026632-8ODMCO1C1MPNES0HXZHS/LASHED3.png PORTFOLIO - LASHED https://no13collective.com/coming-soon daily 0.75 2021-06-18 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1622072408929-21R4FMJOKNQHWUTZMHOF/kaitlin.png Coming Soon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1622072991671-4BMX49EXAEFCPTU81R03/susan-wilkinson-Y2lBtIAjHyo-unsplash.jpg Coming Soon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://no13collective.com/style-guide daily 0.75 2024-03-22 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017873462-7CVS3KRPGESRDN9MFO7S/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623017968237-BBIVQ88B04VH67JM91SZ/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018027893-SNCZ3TP4LL0AQG91EIKS/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1623018114117-9UBL85YTX9TSNGS3MBA1/document+mockup.jpg Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://no13collective.com/copy-vip daily 0.75 2025-07-10 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/2ef22715-8807-4e22-8289-c64fefb39d80/Copy-VIP-Day-No-13-Collective.jpg https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/665c711c-4888-4b41-97fb-311fe7d4eb8c/Website-copywriter-for-sales-pages.jpg https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/a3430957-2575-4b22-a82a-f021f9e3d930/copywriting-guidelines.jpg https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/00de41c8-e780-454a-a759-44ac78c5db54/Website+copywriter+for+sales+pages.jpeg https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/976fc3e5-4000-40ed-b037-55cecd8b4fb2/kelly-saccoia.png https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/a707797d-76e2-46f7-8feb-3d72c95403c0/dario-chiesa-review.png https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/6bed55e7-a93d-4d65-858f-52babca87a25/courtney-mcevoy-2.png 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I’ll dig deep to discover or establish your brand DNA and create sharp, powerful copy that speaks to your customers’ pains and desires and helps you stand out from the competition. Let’s work together to increase your brand awareness with a unique and identifiable voice - bringing your brand to life for the long haul. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/1594292031939-JV1EPJE162YYFY28CC64/Content+marketing.png HOME Become the authority. People want to buy from those they know, like and trust. You can build this authentic connection with high quality, valuable content which increases credibility and turns readers into loyal followers. 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Women In The Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/0e0ff89f-6ff2-4fce-b6ad-e63954174a8e/women-in-the-field-about-page-copywriting.jpg Portfolio - Women In The Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/dd68099d-846a-4803-b6be-88f4a3841765/website-copywriting-for-nateuropath-website.jpg Portfolio - Women In The Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://no13collective.com/portfolio1/studio-es-landscape-design-copywriting monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/4be23b80-d6b7-4aaa-875d-122e85921b98/website-copywriting-for-landscape-designer-case-study.jpg https://images.squarespace-cdn.com/content/v1/5ef42706cbd00b3d1498f9fd/9918e4a4-b591-4b5b-87a5-1fa0787e48fa/Website+copywriting+for+outdoor+landscape+designer+in+australia.jpeg Portfolio - 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