The Media
Makeover
A CONSULTING AND MESSAGING AUDIT SERVICE FOR PR AGENCIES AND PROFESSIONALS. THIS ISN’T STRATEGY FROM THE SIDELINES… IT’S INSIGHT FROM INSIDE THE STUDIO.
For PR professionals.
For PR professionals.
From segment Producer to Strategic Partner.
I spent almost a decade inside Australia’s top newsrooms, producing stories for ABC Radio, Channel 7 nightly news, The Morning Show, and Sunrise.
So I know exactly what makes a story sizzle... and what makes it sink.
Today, I help PR agencies refine their messaging, sharpen their media angles, and make their clients unskippable to the people who matter most.
This isn’t a PR playbook. It’s a media-insider audit that turns missed opportunities into major coverage.
This is messaging made for the media.
Built for visibility. And ready for airtime.
What is the
Media Makeover?
A high-impact, one-day strategy and messaging auditdesigned to refine, reposition, and reframe your client’s media presence, before a journalist ever sees it.
This service is for high-ticket clients who need serious, in-depth work and an unbiased vet by someone who has literally received thousands of pitches throughout their journalism career.
As part of this intensive, we do a deep-dive review of your client’s: Website, Bios, Media kits, PR pitch angles, Visual assets (including press imagery and visuals).
I’LL ALSO:
→ Provide strategic insights from the newsroom: what we book, what we bin, and how to stand out.
→ Do live rewrites and message sharpening.
→ Give 1:1 feedback and positioning ideas tailored to each client or campaign.
→ Send a follow-up document: a summary of your audit, key takeaways, and next steps.
Prefer an On-Call Media Consultant, rather than a one-off intensive?
Sometimes you don’t need a full-day deep dive for one client. You just want ongoing, expert eyes across your portfolio… a pitch here, a media kit there, maybe a quick brainstorm or a second opinion on a new deck.
This option is designed for PR agencies who want consistent, newsroom-informed support across multiple clients and campaigns.
You get up to 8 hours/month of consulting. Use it to:
→ Review and refine new client pitches
→ Audit messaging, bios, or media kits
→ Strengthen positioning for launches or campaigns
→ Shape story angles that get noticed
→ Advise on media presence and brand voice alignment
Consider it your monthly dose of strategy, storytelling, and media-savvy insight, on tap when you need it.
$2000
Want to add media training?
A polished pitch is only half the battle. If your client lands the spot but shows up flat, forgettable, or just… fine, it can cost them future opportunities.
I’ve been in the control room for literally hundreds of segments. I know what lands, and what doesn’t. I’ve seen it first hand… we rebook great talent over and over–the ones who really know how to hold an audience. The ones who fade into the background, or simply don’t translate well on camera? We quietly cross them off the list. Unfortunately, when to comes to broadcast media, there are no second chances.
This 90-minute media training session shows your client exactly how to show up as talent the media wants back.
How to bring energy, presence, and story in a way that truly connects on screen.
What is just a one-off investment for the client, can be an absolute game-changer for them in the long run.
$750
.
Who this is for…
PR agencies repping high-impact, high-visibility clients.
1.
Publicists who want sharper angles and stronger positioning.
2.
Communications teams tired of pitches being ignored.
3.
Let’s be honest, AI is drafting a lot of the work behind the scenes. Media packs, pitches, bios, even campaign ideas.
But speed isn’t the same as strategy.
AI can’t tell you what actually makes a producer stop scrolling. It can’t sense when a pitch feels flat, when a bio misses the hook, or when a brand story doesn’t translate to TV.
Because it’s never been in the newsroom. It’s never written a rundown. It’s never sat in the morning meeting deciding what makes air, and what gets scrapped.
That’s where I come in.
This service gives you the human insight, editorial instinct, and media judgment AI simply can’t offer. The kind that only comes from someone who’s worked the desk, booked the talent, and shaped the stories you’re pitching into.
You’re getting editorial instinct and insider insight… the kind only someone who’s done the job can give you.
