BRAND & COPY HOUSE

For Bold Brands
& Brave Visionaries

BRAND VOICE DEVELOPMENT.

WEBSITE COPY. SALES STRATEGY.

As copywriters and brand messaging strategists with newsroom roots, we’re trained to spot a story, sharpen it fast, and make every word pull its weight.


By hitting the sweet spot between strategy and storytelling, we define voices that break through the beige and craft words with edge, energy, and intention.

At No. 13 Collective, we understand that while good brands evoke emotion and make you feel something… great brands inspire action. And ultimately, that’s what we’re here to do.

ROOTED IN JOURNALISM // REFINED BY STRATEGY // BUILT TO BE REMEMBERED.

CONVERSION COPYWRITER FOR

TRAVEL ADVISORS

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HEALTH & WELLNESS BRANDS

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BRAND & WEBSITE DESIGNERS

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FASHION

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BUSINESS COACHES

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WEDDING PROS

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PHOTOGRAPHERS

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E-COMMERCE SHOPS

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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /

You can’t sell to people who don’t give a damn.
So let’s make them give a damn.

We’re here for the ones who demand more than just '“good enough.” 
For the founders building something with meaning.

As AI-generated copy becomes more common, most brands will start sounding the same…. Good, but forgettable. Generic at scale.

Consider us the antidote.

As brand voice experts and messaging strategists, we blend consumer psychology with editorial storytelling to help brands say what they really need to say… clearly, and with unmistakable personality.

→ Strategic as hell.
→ Emotive by design.
→ Built to give you freedom…

Whether that’s more time, more reach, or more long lunches in the South of France.

I’m Kaitlin.

Once a journalist.
Always a storyteller.

From producing segments in Australia’s #1 newsroom to leading strategy as a senior media and comms advisor, I’ve spent 12 years mastering messaging that lands, and lingers.

Now, I use those skills to build brands that are as profitable as they are powerful.

I don’t just write the words,I help shape the vision. From our first strategy call to final sign-off, I’m all in: asking the deeper questions, offering bold ideas, and bringing clarity that only comes from being truly embedded in your brand.

Part creative partner, part hype girl, what I deliver is always strategic, soulful, and considered. Editorial elegance with edge. Conversion and emotion, fluently spoken.

The Signature Services

Love notes

Where ‘doing good’ is part of the business plan.

When you invest in your brand through us, you’re making a change that goes far beyond your own business. 

That’s why we give back in three ways– 

  • The Smith Family helps Aussie kids from disadvantaged backgrounds access the education and support they deserve.

    We donate monthly—so every project you invest in helps extend that impact even further.

  • For every project we take on, we donate directly to Biyani House—a safe haven for women and children escaping domestic and family violence. Each donation helps provide one night of secure, comfortable accommodation for someone in crisis.

    Because when your brand grows, so does your impact.

  • Twice a year, we team up with a creative partner to offer purpose-led businesses a heavily discounted package. It’s designed for changemakers doing good in the world, but without the budget for full-scale branding.

    Because doing good should still look good.

Latest on The Edit

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Just like a blog, but with sharper takes and better taste. expect BIG IDEAS, BRAND BREAKTHROUGHS, AND A FEW STRONG OPINIONS.

(COME FOR THE STRATEGY. STAY FOR THE SASS.)

Copywriting Portfolio

Copywriting Portfolio


CLICK THE IMAGE TO READ MORE.

Velene Design House

Diana Luzner

systems strategist

Bimby & Roy

e-commerce

DESIGN house

The Guestbook Collective

E-Commerce

Your copy called… it wants a glow up.
(before you scroll on, this one is free.)

Steal 20 of the smartest, spiciest, psychology-backed copy fixes I use on high-converting websites, six-figure sales pages, and emails that sell while you sleep.

Created by a pro copywriter with 10+ years in media, comms, and brand strategy. (Not whipped up in 12 minutes by ChatGPT, just saying)

Snag it for free, before I come to my senses and put a price tag on it.

Ready to Build a Brand
packed with personality?

REACH OUT FOR A COFFEE DATE (No strings attached.)

From the feed.

📞 Bring, bring… have you heard? The rebrand goes live tomorrow. 8AM AEST. Tell a friend. 🌹
A cheeky little BTS of the inspiration, and the creative direction, before my rebrand goes live this Wednesday 🥂 #rebrand
Not every rebrand starts with a carefully mapped-out strategy. Sometimes, it starts with a gut feeling. Mine started in 2023. I had this quiet sense of misalignment… and now here I am, 2 years later, finally bringing it to life (I did have a