Copywriting to help you scale your business.
So you can find freedom doing what you love.
As a former journalist and current communications adviser, I’ve made a career out of sharing stories.
Now, I want to tell yours.
Writing the WORDS THAT WORK.
We know that at the heart of every brand lies a visionary – a trailblazer and entrepreneur determined to leave their mark on the world. You thrive when forging your own path, pushing boundaries, and challenging the status quo.
And we know that it all feels hard . as . hell.
In fact, sometimes it feels almost impossible.
Because you’ve been trying to do it all. The business, the strategy, the content, the marketing, and (maybe the most humbling of all) the copywriting.
Well, relax, you burnt-out boss. It's time to delegate what feels impossible so you can lean into all things possible.
After all... This is what we live for.
Crafting purpose-fuelled words that not only reflect your expertise but also spark a connection with your reader.
Blending strategy with storytelling, we’re here to help you cut through the noise and carve out your place as the ‘go to’ industry expert.
CONVERSION COPYWRITing FOR
TRAVEL ADVISORS
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HEALTH & WELLNESS BRANDS
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BRAND & WEBSITE DESIGNERS
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FASHION
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BUSINESS COACHES
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WEDDING PROS
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PHOTOGRAPHERS
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E-COMMERCE SHOPS
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TRAVEL ADVISORS · HEALTH & WELLNESS BRANDS · BRAND & WEBSITE DESIGNERS · FASHION · BUSINESS COACHES · WEDDING PROS · PHOTOGRAPHERS · E-COMMERCE SHOPS ·
What can you EXPECT?
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CLARITY
With bold, no-nonsense language that reflects your expertise, you’ll end up with clear and concise copywriting that sets you apart.
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CONFIDENCE
So you never have to fumble when someone asks ‘what exactly do you do?’ We’re here to reinforce your brand identity and have you confident in your offer.
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CLIENTS
Through compelling website copywriting, sales pages and email campaigns that engage, you’ll bring in the clients that perfectly align with your big business goals.
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MONEY
So you can live life on your terms. Whether that’s more travel, designer bags, private school for your kids or living the beach-side dream... We’re here to make it happen.
Our Copywriting APPROACH –
Where the foundations of journalism meet modern marketing strategies, we believe that impactful copywriting doesn't need embellishment. We ditch the fluff and embrace substance, crafting messages that cut through the noise and resonate with your audience, leaving them asking... ‘Where do I sign?’
We're direct, purposeful, and unapologetically bold.
Meet KAITLIN –
Espresso martini drinker. Traveler. Mama. Lover of adventure and a good book on a lazy Sunday morning... and a big believer in the power of storytelling.
I have a strong penchant for a well-curated grazing platter and a glass of French rosé. I also hold a deep admiration for bold, brave business owners who decide to quit climbing the corporate ladder and choose instead to follow their heart.
With a background in Live TV, working for Australia’s number one news network, you can rest easy knowing I have the education – and the experience – to craft concise, creative copywriting with minimum fluff, and maximum substance.
Because I am utterly obsessed with helping female founders realise their potential through compelling copy.
Inspired by world travel, beautiful design and genuine human connection, I don’t do boring and I certainly don’t do basic. What I do is bring personality and authenticity to your brand. As my client - you are my muse and my motivation.
And, while I’ve learned the art of strategic copywriting & compelling content through various courses and mentorships with industry leaders, that’s not what sets me apart.
That comes down to my relentless dedication and boundless commitment.
I've been known to wake up at 3:00 AM after dreaming up copy ideas or running out of Pilates to write down a fleeting idea before it slips away. Sometimes, when I’m writing for clients, I get goosebumps. Or tears. I’ve been known to become good friends with clients. To hire clients even.
Good copywiting to me isn’t just clear or clever. It’s not just powerful or persuasive. Your words should leave an impression. They should be felt. Deeply felt.
At No. 13 Collective, that’s what we’re all about. Writing words that make your dream clients feel something.
And ever more than that... have them doing something about it.
Kaitlin xo
provocateur • \proh-vah-kuh-TER\ • noun.
— one who incites or stimulates another to action.
The HIGHLIGHTS
Education
Bachelor's Degree in Journalism
Bachelor's Degree in Law
Associate Degree in Language and Culture Studies
Experience
8 years in Broadcast Media
6 years as a Senior Communications Advisor
4 years of No. 13 Collective
copywriting qualifications
Comprehensive Copywriting Academy
Copywriting in Action
Australian Writers Centre
Copybloggers
ready to build a brand PACKED WITH PERSONALITY?
Reach out for a virtual (or real) coffee date. No strings attached.