ABOUT US
Built for brands with
something to say —
AT NO. 13 COLLECTIVE, WE BLEND THE FOUNDATIONS OF JOURNALISM WITH MODERN MARKETING TO CRAFT BRAND MESSAGING WITH BITE, DEPTH, AND UNDENIABLE PRESENCE.
STRATEGIC AS HELL. EMOTIVE BY DESIGN. BUILT TO HELP YOU SCALE.
We write for the bold, the curious, the creatively driven. For female founders in lifestyle, wellness, design, travel, and fashion—the ones building brands with vision, edge, and intention.
You're the visionary.
We’re the voice.
If you partner with No. 13 Collective, I can promise you this: you won’t just get a copywriter.
YOU’LL GET A BRAND THERAPIST, CREATIVE VISIONARY, STRATEGIC PARTNER AND NEW BUSINESS BESTIE.
We turn vague thoughts into a vivid voice and visceral messaging. Because great copy doesn’t just inform. It moves. It stirs. It connects.
And then it converts.
CONVERSION COPYWRITing FOR
TRAVEL ADVISORS
·
HEALTH & WELLNESS BRANDS
·
BRAND & WEBSITE DESIGNERS
·
FASHION
·
BUSINESS COACHES
·
WEDDING PROS
·
PHOTOGRAPHERS
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E-COMMERCE SHOPS
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TRAVEL ADVISORS · HEALTH & WELLNESS BRANDS · BRAND & WEBSITE DESIGNERS · FASHION · BUSINESS COACHES · WEDDING PROS · PHOTOGRAPHERS · E-COMMERCE SHOPS ·
Meet Kaitlin.
As a copywriter and former journalist,
I’ve made a career out of sharing stories.
NOW, I WANT TO share YOURS.
Fueled by espresso martinis and big ideas, I craft copy that feels like goosebumps, lightbulb moments, and full-body yeses.
Clients have cried reading their copy. I’ve cried writing it. Because when we get it right, it feels right, and it works.
But despite my background in live TV, producing for Australia’s #1 news network, it’s not my résumé that sets me apart.
It’s the relentless dedication… the kind that wakes me up at 3am with an idea, or pulls me out of Pilates to scribble down the perfect tagline.
This isn’t just my job. It’s a deep obsession with helping women rise, and making sure the world hears them when they do.
Because I’m endlessly inspired by women who ditch the safe route and build something that sets their soul on fire.
At No. 13 Collective, we write for them, and for you.
Because your words should do more than sound good. They should be felt. Deeply felt. And even more than that...
They should make people do something about it.
What can you
expect?
More
Clarity
With bold, no-nonsense language that reflects your expertise, you’ll end up with clear and concise copywriting that sets you apart.
More
Confidence
So you never have to fumble when someone asks ‘what exactly do you do?’ We’re here to reinforce your brand identity and have you confident in your offer.
More
Clients
Through compelling website copywriting, sales pages and email campaigns that engage, you’ll bring in the clients that perfectly align with your big business goals.
provocateur • \proh-vah-kuh-TER\ • noun.
— one who incites or stimulates another to action.
And this is what
we stand for.
WE DON’T JUST WRITE GREAT COPY—WE LEAD WITH PURPOSE, PARTNER WITH INTEGRITY, AND GIVE A DAMN ABOUT THE IMPACT WE MAKE.
Radical Generosity
Creative Conviction
Deep Collaboration
Integrity in Action
The Highlights
EDUCATION
Bachelor's Degree in Journalism
Bachelor's Degree in Law
Associate Degree in Language and Culture Studies
EXPERIENCE
8 years in Broadcast Media
6 years as a Senior Communications Advisor
5 years of No. 13 Collective
COPYWRITING QUALIFICATIONS
Comprehensive Copywriting Academy
Copywriting in Action
Australian Writers Centre
Copybloggers
YOUR AUDIENCE ISN’T CRAVING CONVERSION TACTICS. THEY’RE CRAVING CONNECTION.
THAT’S WHY I WEAVE STORYTELLING INTO EVERY TOUCHPOINT—SO YOUR CUSTOMERS FEEL LIKE THEY’RE BUYING INTO SOMETHING BIGGER. NOT JUST A PRODUCT. NOT JUST A SERVICE.
A movement.
