WEBSITE COPYWRITING & BRAND MESSAGING GUIDELINES
Inspiring connection through conversion…
with our signature services.
SEO-OPTIMIZED WEBSITE COPY
Where strategy meets storytelling.
Your website is so much more than just your online presence…
It’s the heartbeat of your brand.
In today's digital age, where attention spans are fleeting and first impressions are everything, the words on your website matter more than ever.
Crafting compelling copy is an art form that requires precision, strategy, and a deep understanding of your audience.
But if, like most brand builders, you’ve discovered that writing your website copy is far more complex and time-consuming than you (or ChatGPT) ever expected, the whole ‘write copy for my website’ thing can quickly become overwhelming.
That's where we come in.
We’re not about tired templates or generic approaches.
We’re about tailored website copy that truly reflects your brand and stands out in a sea of sameness.
Strategic website copywriting delivers–
Insights backed by industry data and meticulous research.
Client-centric messaging tailored to your audience's needs.
Conversion focused sales assets that drive action.
By blending strategy and storytelling, we’ll craft copy that has you finally popping the bottle of bubbly you’ve kept hidden away for a special occasion.
CONVERSION COPYWRITER FOR
TRAVEL ADVISORS
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HEALTH & WELLNESS BRANDS
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BRAND & WEBSITE DESIGNERS
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FASHION
/
BUSINESS COACHES
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WEDDING PROS
/
PHOTOGRAPHERS
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E-COMMERCE SHOPS
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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /
FOR THE BRAND BUILDERS WHO…
1/
Want to amplify their brand messaging and their brand to captivate their audience and drive conversions.
2/
Acknowledge the value of entrusting a professional to craft impactful copywriting that delivers results.
3/
Recognise that strengthening their brand story and enhancing brand recognition directly correlates with revenue growth.
WHAT YOU’LL GET (the breakdown)
Client questionnaire
In depth market research, including: brand, industry, competition + ideal client
60 minute kick off call + strategy session
SEO optimisation: Keyword research, title tags + meta tags for each page
Up to 6 core pages of SEO-optimised website copy
Optional past client interviews
In depth Loom recording or live copy review-and-edit session
2 rounds of revisions
Communication and collaboration with your graphic designer
THE PROCESS—PERFECTED.
If, after a Discovery Call, you decide to go ahead, you can expect a simple, streamlined process that delivers fresh copywriting quickly.
Client commentary... from the drafts
INVESTMENT
$4000
If this makes you feel the feeling, then it’s time to do the do-ing.
brand messaging guidelines
YOUR TOOLKIT. Your playbook. Your North Star.
Imagine…
No more late nights struggling to craft compelling taglines.
No more stumbling over explanations of what you do.
And definitely no more dull LinkedIn bios.
With our Brand Messaging Guidelines, your vision, mission, brand voice, and values are crystal clear and expertly crafted for you–and your team–to use whenever you need them.
Whether you prefer an elevated and minimalist tone or opt for bold and cheeky, we'll help you refine a brand voice that resonates at the intersection of who you are and what your audience craves.
Comprehensive and genuinely game-changing for your business, the Brand Messaging Guidelines will be the most clarifying and useful brand document you can have on hand.
FOR THE INDUSTRY LEADERS WHO…
1/
Want to position themselves as an expert, and gain clarity and confidence in their brand messaging across every touchpoint.
2/
Need to SAVE TIME, with a clear and comprehensive document that includes ready-made templates and guidelines for various brand elements, including elevator pitches and taglines.
3/
Are set to scale, and need a framework that can adapt to new products, services, and market trends while maintaining brand consistency.
WHAT’s included…
Elevator Pitch
Brand Story
Vision
Mission
Philosophy
Unique Selling proposition
Brand Archetpe
Target Audience (demographic, psychographic, key desire)
Brand Values
Brand Voice Characteristics
Tone of Voice Markers
Brand Buzzwords
Slogans and Taglines
Key Messages
Brand Rules
Peek Inside a Brand Messaging Guide
