brand & copy house.
for bold brands & brave visionaries.
good brands make you feel something. great brands make you DO SOMETHING.
At No. 13 Collective, we’re not just copywriters.
We’re brand messaging strategists and creative visionaries for founders with something to say.
We straddle the sweet spot between strategy and storytelling—defining voices that break through the beige, and crafting words with edge, energy, and intention.
Because forgettable was never part of your business plan.
CONVERSION COPYWRITER FOR
TRAVEL ADVISORS
/
HEALTH & WELLNESS BRANDS
/
BRAND & WEBSITE DESIGNERS
/
FASHION
/
BUSINESS COACHES
/
WEDDING PROS
/
PHOTOGRAPHERS
/
E-COMMERCE SHOPS
/
TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /
WORDS THAT WORK. STORIES THAT SELL.
It’s not enough for you to be happy with your new copy. We want you to fall head over heels in love,* shedding genuine happy tears*.
Because that’s what we live for.
Words strategically crafted to embody your expertise.
Words that deeply resonate with your ideal audience.
Words that do more than just sound good – they serve purpose.
With a deep understanding of consumer psychology, a proven track record of telling stories that sell, and international experience spanning over a decade, we write the words that give you the clarity and confidence to show up, build your community, and book out your biz...
So you can make more money and live a life of freedom (working from a beach in the South of France, for example).
*Real client feedback. And trust us... There’s plenty more where that came from.
MEET Kaitlin.
COPYWRITER. STORYTELLER. BRAND MESSAGING STRATEGIST.
Once a journalist, always a storyteller.
From producing segments in Australia’s #1 newsroom to leading strategy as a senior media and communications advisor, I've spent 12 years mastering the kind of messaging that lands—and lingers.
Now, I use these skills to build brands that are as profitable as they are powerful.
I bring editorial elegance with edge, and show up with as much heart as I do strategy. Part creative partner, part hype girl—I’m fluent in both conversion and emotion.
copywriting Services
VIP COPY
DAY
We turn a marathon into a sprint with sharp, powerful conversion copy that builds your brand for the long haul.
Done in a day.
WEBSITE
COPYWRITING
Our signature service– strategic, SEO-Optimized website copy & Brand Messaging Guidelines.
Your North Star.
SALES
PAGES
Launch copy that speaks directly to your audience’s needs and empowers them to take action.
Selling without the sleaze.
'DOING GOOD' IS PART OF. THE BUSINESS PLAN
'DOING GOOD' IS PART OF. THE BUSINESS PLAN
What should we know about this product? How is it made, how much does it cost, what color and size is it? Better descriptions result in more sales.
Love Notes
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![Copywriting client brand designer]()
<autoplay speed=2></autoplay>“I am OBSESSED with my web copy! I just keep reading it... You are amazing at what you do”
Faye Louise
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![copywriter for fashion brands australia]()
"Oh my God, I LOVE. This sounds exactly like me, and you've completed it in 2 days. F*ck you’re good."
Heather, Fashion Source Connect
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![Copywriting for hair dresser - andi asmaro]()
“Kaitlin. I really don’t know how to thank you. This is everything. Thank you a million times. "
Andi Asmaro, Hair by Andi
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![kirsten tori peter group - copywriter for home designer]()
“We think it’s f*cking awesome… you’ve captured our tone of voice perfectly.”
Kirsten, Tori Peter Group
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![Copywriter for wedding planner - aimee griffin]()
“This whole process has been fun, exciting, and so easy. An absolute dream for me. Thank you so so much!.”
Aimee Griffin, A. Griffin Events
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![mindy and jess - copywriting review for no 13 collective]()
"You absolutely nailed this, Kaitlin!!! Wowsa. Thank you for taking the time to keep this well within Bimby branding."
Jess and Mindy, Bimby & Roy
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![Copywriter for web designers]()
"Can I leave a 6 star review?? Where do I even start? You are an absolute copywriting genius… Everything you touch turns to gold!"
Amy Scambary, Diamond Graphics Sydney
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![jemma comm - ecommerce copywriter]()
"BANG ON GIRL. You are a f*cking guru. This is perfect… No changes. "
Jemma Comitogianni, The Guestbook Collective
Learn about our services
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
The copywriting ‘Folio
click the image to read the process
The Holistic Hub
HEALTH AND WELLNESS
A. Griffin Events
WEDDING INDUSTRY
Studio Kanuka
BRAND AND WEBSITE DESIGN
E-Commerce
The Guestbook Collective
latest on the Blog
From writing tips + tricks
to musings of a business owner.
Are you ready to stand-out among the crowd?
Let’s get social...
