WEBSITE COPYWRITING FOR A outdoor designer

CREATING conversational copy that resonates with outdoor landscape design clientele

ELITE OUTDOOR DESIGN & CONSTRUCT

At Elite Outdoor Design, they’re not about cookie-cutter ideas and off-the-plan projects. They’re about high-end, custom builds with quality at the core.

Founded by Ky Oliver and Perry Tippet–two boys with an undeniable talent for creating stylish and functional outdoor spaces–they bring over 20 years of collective experience in outdoor landscape design, construction, and carpentry.

Ky came to me originally in the hopes to improve their brand presence and connect with their target audience in a more meaningful way. They wanted their brand voice to reflect their relaxed, conversational style while effectively communicating their expertise and commitment to quality craftsmanship. The pair knew their current website copy wasn’t establishing them as leaders in their industry, and they wanted to change that.

They were personally referred from another happy client in the same industry, seeking webite copy that not only better reflected not only the quality of their work, but also who they are as people.

We encapsulated this in the phrase:

THE ELITE TEAM...
Bringing an unmatched level of professionalism–and personality–to every job.

Landscape Designer

INDUSTRY -

Adelaide, Australia

LOCATION -

SERVICES -

Website Copywriting VIP Day and Brand Story

THE Copywriting Strategy

Like every project, this one began with thorough research into their industry, target audience, and competitors. I collaborated closely with Ky and Perry to understand their vision, values, and unique selling proposition.

We developed a brand voice to be relaxed, conversational, and approachable, reflecting their down-to-earth style while still conveying professionalism and expertise. We completely avoided industry jargon in favor of clear, simple language that resonated with their audience.

For example, instead of boring bios that would feel at home on a professional network, we used fun, relaxed language and referenced personal tidbits to bring life to their copy.

“Outgoing in nature but cool and calm under pressure, Ky is one of the hardest-working guys you’ll ever meet. Usually seen with a shovel in one hand and an extra strong latte in the other, he’s always around to lend a hand, prompt a laugh and ensure the job not only gets done, but gets done well.’

The choice to pursue a VIP Day was a joint one, enabling us to hone in on Elite Outdoor Design's requirements and deliver concrete outcomes efficiently.