E-Commerce copywriter for A candle brand
How we crafted Copywriting that captures the essence of handcrafted luxury
Erin essence
Each Erin Essence item is carefully crafted to transport you elsewhere – a luxury day spa, a sun-soaked picnic, or a cozy couch by a crackling fire with a cup of cocoa. These fragrances are more than scents; they're invitations to slow down, take a moment, and just be.
Founded by Erin, A lover of scents with a talent for creating moments of bliss, Erinessence is synonymous with handcrafted luxury. Referred by the talented web designer Amy Scambary from Diamond Graphics Sydney, Erin reached out to me to write the copy for her brand new website, hoping for creative copy that would transport people somewhere else.
During our VIP Day, we dove into every aspect—from the Home and About pages, to product descriptions for her handmade hampers, and fragrance descriptions for her candles (this was not-so-secretly my favorite part).
Candles / E-Commerce
INDUSTRY -
Sydney, Australia
LOCATION -
SERVICES -
Website Copywriting VIP Day, Product Descriptions
The Strategy
In our partnership with Erin Essence, we set out to immerse customers in unforgettable experiences. We introduced a "Scents inspired by" section, drawing inspiration from everyday moments—freshly pressed linen, morning brews, and long lunches in the sun—to transport the reader to serene settings.
We adopted a warm and supportive tone throughout. For example, in our product description for the baby hamper, we concluded with the following line: ‘And while this one’s for bub, there’s also a little something for mum... Because when a baby is born, so is a mother.’
However, we didn't stop at warmth; we infused each description with personality. Consider our Groomsman hamper—a tribute to camaraderie and celebration:
“They’re your home team, your best buds, and now, your groomsmen. Ask them to stand beside you at the altar with a hamper that’s sure to make them say ‘I will.’
Our fragrant descriptions were carefully crafted to transport people away from the ordinary and into the extraordinary.
For example: “A fresh, fruity fragrance inspired by a spring day, a bottle of rosé, and an acoustic guitar.” Or another favourite: “Take a scroll through the Italian olive groves with this unique blend of green olive, lemon thyme and bergamot. It’s country European summer in a scent.”
Through our strategy, we didn’t just sell candles; we invited customers to indulge in moments of bliss.
View The copy
Home
Fragrances
