case study: website copywriting for a web designer
how we helped chelsea connect with HER DREAM clients through CREATIVE website copy
Lennox Creative Co.
Lennox Creative Co helps female founders pursue their passion through strategic and meaningful brand + web design. Founder, Chelsea Lennox, has spent the better part of a decade creating beautiful, intentional brands and websites that help dream chasers and trail blazers land their dream clients.
Chelsea already had some solid copy on her website, but as she was refreshing her website visually, she knew it was time to also invest in her brand messaging and website copywriting. As such, she was desperate to find a copywriter who could nail her brand voice: authentic and laid back with just a touch of whimsy–reflecting her love for the simple things in life and her passion for celebrating wins and building community.
She also knew that she needed to make not only her vision clear – but also her specific offers. We wanted to ensure their questions were answered within the web copy.
Our collaboration was three years ago, and even after several visual updates, the words crafted during our partnership still adorn her website–a testament to their enduring impact.
INDUSTRY -
Branding and Website Design
LOCATION -
British Columbia, Vancouver
Website Copywriting VIP Day
SERVICE -
WORDS OF LOVE…
“KAITLIN REALLY GOT TO KNOW ME AND MY BUSINESS BEFORE DIVING IN TO REVAMP EVERYTHING AND THE END RESULT WAS EXACTLY WHAT I HAD HOPED FOR. IT ALL SOUNDED LIKE ME, BUT BETTER!”
-CHELSEA, LENNOX CREATIVE CO.THE Copywriting Strategy
As my first VIP day client, Lennox Creative Co holds a special place in my heart. Opting for a VIP day was a natural choice as Chelsea already had some solid content and ideas; our aim was to refine and fortify her message while infusing it with her vibrant personality.
Our strategy centered on capturing Chelsea's authentic voice, characterized by authenticity, relatability, and a touch of humor. Targeting female founders who value freedom and flexibility, we crafted the copy to reflect Chelsea's dedication to providing a personal, one-on-one experience for her clients.
We tailored the copy to reflect Chelsea's commitment to providing a personal, one-on-one experience for her clients. By emphasizing the importance of strategy and functionality in design, we aimed to convey the value proposition of Lennox Creative Co and its dedication to helping clients succeed.
To ensure she was really attracting HER dream clients, we referenced many things that make Chelsea who she is – her love of craft beer, tacos, J Beibs and one of the world’s most favorite sitcoms of our time, Friends. These personal touches foster a deeper connection, and help turn potential clients into active clients.
The website Copy
Home
About
Services
THE Outcome… in her words.
“Hiring Kaitlin for a VIP day was such a great investment for my business! I had already written my own copy and while it wasn't the worst, it was missing that little *something* that I just couldn't give it. Kaitlin really got to know me and my business before diving in to revamp everything and the end result was exactly what I had hoped for. It all sounded like me, but better! She was also very receptive to any feedback I gave along the way. I am so much more confident in my site's copy and through the process of working with her, I learned a lot about my business that has really helped me with crafting my own copy and content going forward.”
Calling all brand & web designers
I love working with brand and web designers, whether for their clients or their own brands. I believe in the power of aligned copy x design, and I know that the best way to achieve this is through ongoing partnerships with brand and web designers. If you have clients come to you with DIY copy, or words that just aren’t hitting the mark, I’d love to chat about how I can help – and how it will make your life easier.
