The Brand Blueprint: A DEEP DIVE BRAND STRATEGY EXPERIENCE

brand voice + messaging guidelines designed to make your brand impossible to ignore—and effortless to scale.

EverY ICONIC BRAND STARTS WITH CLARITY.

Not just what you do, but how you do it, why it matters, and where you’re taking it next.

But when you’re building fast—launching, evolving, expanding—it’s easy to lose perspective. Your vision is big. Your ambition is real. But the message? The structure? The next move? That part’s murky.

The Brand Blueprint brings it into focus.

A high-level brand strategy experience for visionary founders, we dive deep into the core pillars of your brand identity… your story, your personality, your name, your verbal tone, your visual direction, and your offer suite.

A high-level brand strategy experience for visionary founders, We’ll refine what’s already working, evolve what’s not, and make sure every part of your brand is aligned, intentional, and ready for scale.

It’s strategy that shapes your next move—and gives every touchpoint of your brand something powerful to stand on.

With over 100 brands built from the ground up, we know how to turn internal clarity into external impact.

We give you a sharper lens, a smarter structure, and a clear path forward.

CONVERSION COPYWRITER FOR

TRAVEL ADVISORS

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HEALTH & WELLNESS BRANDS

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BRAND & WEBSITE DESIGNERS

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FASHION

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BUSINESS COACHES

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WEDDING PROS

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PHOTOGRAPHERS

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E-COMMERCE SHOPS

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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /

YOUR BRAND IDENTITY

THIS is the foundation of your business.
It’s not just what you look like—it’s how you sound, what you sell, and the story you stand for.

At Number 13 Collective, we define brand identity through six essential pillars:
And as part of The Brand Blueprint, we work through every single one.

WHAT WE’LL CLARIFY TOGETHER:

✓ Your market position + point of difference
✓ Your brand voice + verbal identity
✓ Your story, vision, and values
✓ Your product suite + brand architecture
✓ Messaging gaps + opportunities
✓ Clear, strategic direction for what’s next

YOUR BRAND MESSAGING GUIDELINES

YOUR TOOLKIT. Your playbook. Your North Star.
TAKING YOU WHERE YOU NEED TO GO.

Just imagine... no more late nights struggling to craft compelling taglines. No more stumbling over explanations of what you do. And definitely no more dull LinkedIn bios.

Your Brand Messaging Guidelines provides a sharp, strategic beautiful brand guide that brings your entire brand into focus—and keeps it there.

Whether your tone is bold and punchy or elevated and minimalist, we craft a brand voice that sits right at the intersection of who you are and what your audience wants more of.

It’s clear. It’s comprehensive. And it’s designed to scale with you.