Heart-centered copywriting for a real estate agent
Copywriting the captures the human side of home buying
Alysha Melaragno Real Estate
Alysha Melaragno, the heart and soul behind "Your Colorado Realtor," isn't your average real estate agent; rather she's a passionate advocate with a mission to match people with their dream homes and investment properties in the beautiful state of Colorado. With nearly a decade of experience in real estate and building, Alysha has honed her craft, incorporating modern systems and innovative solutions to simplify the real estate process for her clients.
The Project Goal:
When Alysha reached out for website copy, she had one goal: to take the fear out of buying, selling, and investing in real estate. In establishing her brand new website, she knew her brand messaging needed to set her apart in this saturated industry. But, she also knew she couldn’t do it alone–she needed the expertise of a professional. Her web designer, Shelby from Saltwater Designs, recommended me, and after a good look through my portfolio and a great discovery call, she signed on.
When it came to Alysha’s website copywriting, we wanted to make one thing abundantly clear...Whether you’re buying your first home or you're a seasoned investor, she’s here to help you navigate the real estate process with ease, and get you more money in your pocket.
Realtor / Real Estate
INDUSTRY -
Colorado, USA
LOCATION -
SERVICES -
Website Copywriting VIP Day
and Brand Story
WORDS OF LOVE…
“Love, love, love all of this. Thank you.”
- ALYSHA MELARAGNOCrafting the right Brand voice for real estate
Alysha's brand is all about modern systems, old-school values, and deep industry insight, wrapped up with a whole lot of heart. We wanted her brand messaging to capture Alysha's vibrant personality and unwavering dedication to her clients in every word. We emphasized transparency, knowledge, organization, and empathy – the pillars of Alysha's business – to showcase her commitment to her client's success.
From the get-go, we wanted to make one thing crystal clear: buying, selling, or investing in real estate with Alysha isn't just about transactions; it's about building wealth, fostering connections, and getting you more money in your pocket.
To improve the User Experience and ensure potential clients didn’t get overwhelmed with information, we made the decision to include a separate page for each of her services: Buying, Selling and Investing.
By crafting copy that resonated with Alysha's warm and authentic brand voice, we ensured that potential clients felt not just informed, but truly understood and supported throughout their experience.
glimpse the copy
Home
About
Buying
