Website copywriting for a luxury travel agency
Copy that captures the essence of luxury travel
LUXO TRAVEL
What makes a perfect vacation is different for everyone. Some value intimacy, while others prioritize adventure. For some, it’s all about the personalized service, for others, beautiful surroundings and gourmet cuisine reigns supreme. Whatever you’re after, Luxo Travel works with its clients to find the perfect destination, ensuring unrivaled, one-of-a-kind, travel experiences.
As a boutique Travel Agency headed up by an experienced travel advisor, Luxo Travel specializes in crafting bespoke luxury travel experiences for discerning clients who crave unique and unforgettable adventures. Their style is sophisticated yet approachable, catering to individuals who appreciate the finer things in life and seek personalized service.
Founder, Irma, initially reached out to me after being referred by Rebekah at Studio Kanuka. She had another copywriter do the website copy initially, but felt the messaging and brand voice didn’t position them as the luxurious, exclusive, and experiential agency they pride themselves to be. So, she took a risk, reinvested with me, and couldn’t have been happier with the final outcome. In fact, she then commissioned me to write a series a travel blogs – from Best Fall Getaways in the Northeast to Luxurious Christmas Escapes.
Travel Agency / Travel Advisor
INDUSTRY -
New York, USA
LOCATION -
Website Copywriting, Blog Posts
SERVICES -
WORDS OF LOVE…
“This is perfect. Please block out some more time — I’ll need you for a lot more moving forward.”
- IRMA FIGUEROA, LUXO TRAVELCrafting The Right Brand Voice
To fulfill Luxo Travel's mission of creating unrivaled experiences and unforgettable memories through custom-curated luxury travel, I delved into a thorough exploration of their target audience and competitive landscape. Crafting a brand voice and copywriting that resonated with the desires of Luxo Travel's discerning clientele was paramount. I employed a conversational tone that mirrored their sophisticated yet approachable style, ensuring every word spoke directly to the craving for unique and luxurious travel experiences, for example:
‘A wellness retreat is the perfect antidote to the chaos of contemporary life. Think: maximum pleasure, minimum stress.’
A key website strategy was to integrate client testimonials and spotlight Luxo Travel's affiliations with esteemed travel networks, fostering trust and credibility. Highlighting Irma Figueroa as a seasoned travel advisor and wellness destination specialist with over two decades of industry experience, also positioned her as an expert capable of curating exclusive and luxurious travel experiences.
Given the foundation of Irma's existing website copy, we opted for a Website Copywriting VIP Day to create her perfect brand voice and refresh her copywriting.
glimpse Luxe Travel’s website copy
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The Outcome… in her words
“Working with Kaitlin has been really great, she truly cares about what you need and she went above and beyond to make sure I was happy with my website’s copy. Kaitlin comes highly recommended and anyone would be lucky to work with her. She knew exactly what I needed after our first zoom meeting. She captured my ideas and transferred them to my website.”
