WEBSITE COPY FOR A Certified naturopathic consultant
A CASE STUDY ON CREATING COMMUNITY FOR Naturopathic health
WOMEN IN THE FIELD
“Rooted, sustainable, works anywhere wellness.”
Hayley Sands, founder of Women in the Field, is there for the women who know they are made for more. For the woman who aren’t willing to settle for the ordinary or the expected.
Through Women in the Field, Haley empowers diplomats, humanitarians, and international consultants to embrace wellness no matter where their journey takes them. From her Community and personalized 1:1 consultations to tailored courses and e-books, Haley provides practical solutions designed for women who refuse to settle.
Introduced by Shelby at Saltwater Designs, our connection was instant. There was such great energy between us from the first call, and that energy continues on–two years later. Since we began working together, we’ve worked on her brand story, website copywriting, email sequences and other valuable resources for Women in the Field's audience.
Holistic Health & Wellness
INDUSTRY -
Paris, France + Niger, West Africa
LOCATION -
SERVICE -
Website Copywriting, Brand Guidelines, Sales Page Copywriting, Email Copywriting + Ebook Copywriting.
WORDS OF LOVE…
“Your words have not only brought me more clients, but they’ve really brought my company to LIFE! Thank you.”
THE Copywriting Strategy
Women in the Field caters to a very specific target audience: diplomats, humanitarians, and international consultants. For these women, wellness isn't about Whole Foods, green smoothies, and high-end pilates studios; it's about imperfect meals, home workouts, and creating a completely unique toolkit for every scenario.
In order for me to really understand the lives of these women, Haley and I delved deep into their experiences: the highs, the lows, the challenges, the long term health implications and most importantly, where the support falls short.
We then drew upon her own experience–both in the field and as a certified naturopathic consultant–to really connect to these women, and support them in a way they likely haven’t felt support before.
Haley is warm, compassionate and friendly, and we used that as the foundation when unearthing a brand voice that strikes the perfect balance – professional yet warm, knowledgeable yet approachable. When reading her website copy, we wanted her audience to feel like they weren’t just talking to another diplomat, but rather a woman, and a friend, who is really there for them.
“This is a full and passionate life, but not an easy one. You deserve support, community, wisdom, and expertise. That’s what we’re here for.”
The Copy
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THE OUTCOME… in her words.
“Her words not only brought me more clients, it really brought my company to LIFE”
“From the moment I teamed up with Kaitlin to bring my website to life, I knew I had found the vision partner I had been looking for for years! She doesn't just write beautiful, vibrant, converting copy, she truly shares in your passion, frustrations, and story to bring enormous heart to everything she does. Her words not only brought me more clients, it really brought my company to LIFE and helped me show my ideal client how deeply I truly empathize with them. She is now my go-to partner for all copy and I can't imagine working with anyone else. She is a true gem in every way!”
