Case Study: WEBSITE COPYWRITING FOR A landscape designer
CREATING a brand voice that resonates with outdoor landscape design clientele
Studio es Design and co.
At Studio es, Stephanie Walton leads with a vision to redefine outdoor living through a modern lens while embracing timeless landscape designs. Recognizing outdoor spaces as more than mere extensions of homes, Stephanie's mission is to curate bespoke outdoor havens that seamlessly blend with their surroundings.
With a background steeped in global inspiration and a commitment to local lifestyle, Stephanie takes a holistic approach to landscape design and exterior styling. Her creative intuition, fortified by practical knowledge and years of industry experience, drives her decisions, ensuring that each outdoor space she crafts is a unique reflection of her client's vision and the natural environment.
The Copy Brief
This copywriting VIP DAY was for a brand-new website. Stephanie had taken the risk to go solo and establish her own business – and knew that to build brand recognition and position herself as a professional, she would need the expertise of a website copywriter who specializes in landscape designers. Her web designer, January Made Design, referred me on after seeing my work, and Stephanie signed on just a day later.
She was so happy with not only her final copywriting–but the entire process–that she happily referred me to others in her industry. Her belief in collaboration over competition speaks volumes about her character, and her advocacy for mutual success embodies the ethos we stand for at No. 13 Collective.
Landscape Design and Exterior Styling
INDUSTRY -
Adelaide, Australia
LOCATION -
SERVICES -
Website Copywriting VIP Day and brand Story
WORDS OF LOVE…
“This is perfect… thank you so much. I’ll reach out soon for more work.”
- STEPHANIE WALTON, STUDIO ES DESIGN AND CO.THE Copywriting Strategy
Our copywriting strategy for Studio es was rooted in authenticity and innovation, in line with the ethos of its founder, Stephanie Walton. To set Studio es apart in the landscape design and exterior styling sphere, we highlighted its holistic methodology and dedication to crafting outdoor spaces that seamlessly integrate with clients' lifestyles.
Stephanie's blend of global inspiration with local lifestyle guided our approach. We positioned her as a ‘problem solver’ and an insightful guide, dedicated to realizing her clients' vision for their outdoor spaces.
When crafting her brand voice, we adopted an approachable yet sophisticated tone, selecting language that resonates with Studio es's discerning clientele. By emphasizing the synergy between style and functionality, we conveyed Studio es' commitment to curating outdoor spaces that transcend trends and nurture enduring connections.
As Stephanie preferred minimal website copywriting and did not require SEO optimization, so we opted for a VIP Day to maximize efficiency and focus on delivering tailored solutions.
The Final Copy
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