Website Copywriter for Bold Brands
& Brave Visionaries

Expert brand messaging, sales copy and website copywriting for entrepreneurs

Sydney Website Copywriter for Web Designers

Good brands evoke emotion. They make you feel something. But great brands? 

They inspire action.

At No. 13 Collective, we're more than just website copywriters–we're brand messaging strategists and conversion experts.

By straddling the sweet spot between strategy and storytelling, we craft messages that take your audience from the feeling, to the doing. 

Because we don't settle for good – we strive only for great.

CONVERSION COPYWRITER FOR

TRAVEL ADVISORS

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HEALTH & WELLNESS BRANDS

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BRAND & WEBSITE DESIGNERS

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FASHION

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BUSINESS COACHES

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WEDDING PROS

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PHOTOGRAPHERS

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E-COMMERCE SHOPS

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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /

Your SEO is ranking, your ideal clients are converting, and your sales are flowing.

But, unfortunately, that purpose is lost when your copywriting is done under pressure... when you’re time-pressed, exhausted, cutting costs, or writing them without a strategy.  

That’s where we come in. 

With a deep understanding of consumer psychology, a proven track record of telling stories that make sales, and international experience spanning more than a decade, we write the words that give you the clarity and confidence to show up, build your community, and book out your biz... 

So you can make more money, reclaim your time and live a life of freedom (working from a beach in the South of France, for example). 

*Real client feedback. And trust us... There’s plenty more where that came from.

After all the stress, sleepless nights, and tough decisions, your passion and your purpose are finally aligned. 

As a client, it’s not enough for you to be happy with your new copy. We want you to fall head over heels in love,* shedding genuine happy tears* that this push–this investment in your brand– has finally moved the needle. 

Because that’s what we live for. 

Words strategically crafted to embody your expertise. 

Words that deeply resonate with your ideal audience. 

Words that do more than just sound good – they serve purpose.

Hi there, I’m Kaitlin.

COPYWRITER. STORYTELLER. BRAND MESSAGING STRATEGIST.

My passion for the written word, paired with an insatiable curiosity about the world inspired me to become a journalist.

From producing segments in a pressure-driven studio for Australia's number one news network, to working as a senior media and communications advisor, I've spent 12 years refining the art of storytelling and the skills of persuasion. 

Those 12 years taught me exactly how to get the results you need, to drive the business you want.

Now, I use these skills to create authentic, compelling copy that helps build brands with personality... inspiring conversion through connection.

copywriting Services

VIP COPY
DAY

We turn a marathon into a sprint with sharp, powerful conversion copy that builds your brand for the long haul.

Done in a day.

WEBSITE
COPYWRITING

Our signature service– strategic, SEO-Optimized website copy & Brand Messaging Guidelines.

Your North Star. 

SALES
PAGES

Launch copy that speaks directly to your audience’s needs and empowers them to take action.

Selling without the sleaze.

Love Notes

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The ‘Folio


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The Holistic Hub

HEALTH AND WELLNESS

A. Griffin Events

WEDDING INDUSTRY

Studio Kanuka

BRAND AND WEBSITE DESIGN

E-Commerce

The Guestbook Collective

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