BRAND & COPY HOUSE
For Bold Brands
& Brave Visionaries
BRAND VOICE DEVELOPMENT. website copy.
media strategy. pr consulting..
As copywriters and brand messaging strategists with newsroom roots, weāre trained to spot a story, sharpen it fast, and make every word pull its weight.
By hitting the sweet spot between strategy and storytelling, we define voices that break through the beige and craft words with edge, energy, and intention.
At No. 13 Collective, we understand that while good brands evoke emotion and make you feel somethingā¦ great brands inspire action. And ultimately, thatās what weāre here to do.
ROOTED IN JOURNALISM // REFINED BY STRATEGY // BUILT TO BE REMEMBERED.
CONVERSION COPYWRITER FOR
TRAVEL ADVISORS
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HEALTH & WELLNESS BRANDS
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BRAND & WEBSITE DESIGNERS
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FASHION
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BUSINESS COACHES
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WEDDING PROS
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PHOTOGRAPHERS
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E-COMMERCE SHOPS
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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /
You canāt sell to people who donāt give a damn.
So letās make them give a damn.
Weāre here for the ones who demand more than just 'āgood enough.ā
For the founders building something with meaning.
As AI-generated copy becomes more common, most brands will start sounding the sameā¦. Good, but forgettable. Generic at scale.
Consider us the antidote.
As brand voice experts and messaging strategists, we blend consumer psychology with editorial storytelling to help brands say what they really need to sayā¦ clearly, and with unmistakable personality.
ā Strategic as hell.
ā Emotive by design.
ā Built to give you freedomā¦
Whether thatās more time, more reach, or more long lunches in the South of France.
Iām Kaitlin.
Once a journalist.
Always a storyteller.
From producing segments in Australiaās #1 newsroom to leading strategy as a senior media and comms advisor, Iāve spent 12 years mastering messaging that lands, and lingers.
Now, I use those skills to build brands that are as profitable as they are powerful.
I donāt just write the words,I help shape the vision. From our first strategy call to final sign-off, Iām all in: asking the deeper questions, offering bold ideas, and bringing clarity that only comes from being truly embedded in your brand.
Part creative partner, part hype girl, what I deliver is always strategic, soulful, and considered. Editorial elegance with edge. Conversion and emotion, fluently spoken.
Love notes
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![Copywriting client brand designer]()
<autoplay speed=2></autoplay>āI am OBSESSED with my web copy! I just keep reading it... You are amazing at what you doā
Faye Louise
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![copywriter for fashion brands australia]()
"Oh my God, I LOVE. This sounds exactly like me, and you've completed it in 2 days. F*ck youāre good."
Heather, Fashion Source Connect
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![Copywriting for hair dresser - andi asmaro]()
āKaitlin. I really donāt know how to thank you. This is everything. Thank you a million times. "
Andi Asmaro, Hair by Andi
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![kirsten tori peter group - copywriter for home designer]()
āWe think itās f*cking awesomeā¦ youāve captured our tone of voice perfectly.ā
Kirsten, Tori Peter Group
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![Copywriter for wedding planner - aimee griffin]()
āThis whole process has been fun, exciting, and so easy. An absolute dream for me. Thank you so so much!.ā
Aimee Griffin, A. Griffin Events
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![mindy and jess - copywriting review for no 13 collective]()
"You absolutely nailed this, Kaitlin!!! Wowsa. Thank you for taking the time to keep this well within Bimby branding."
Jess and Mindy, Bimby & Roy
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![Copywriter for web designers]()
"Can I leave a 6 star review?? Where do I even start? You are an absolute copywriting geniusā¦ Everything you touch turns to gold!"
Amy Scambary, Diamond Graphics Sydney
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![jemma comm - ecommerce copywriter]()
"BANG ON GIRL. You are a f*cking guru. This is perfectā¦ No changes. "
Jemma Comitogianni, The Guestbook Collective
Where ādoing goodā is part of the business plan.
When you invest in your brand through us, youāre making a change that goes far beyond your own business.
Thatās why we give back in three waysā
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The Smith Family helps Aussie kids from disadvantaged backgrounds access the education and support they deserve.
We donate monthlyāso every project you invest in helps extend that impact even further. -
For every project we take on, we donate directly to Biyani Houseāa safe haven for women and children escaping domestic and family violence. Each donation helps provide one night of secure, comfortable accommodation for someone in crisis.
Because when your brand grows, so does your impact.
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Twice a year, we team up with a creative partner to offer purpose-led businesses a heavily discounted package. Itās designed for changemakers doing good in the world, but without the budget for full-scale branding.
Because doing good should still look good.
Latest on The Edit
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Just like a blog, but with sharper takes and better taste. expect BIG IDEAS, BRAND BREAKTHROUGHS, AND A FEW STRONG OPINIONS.
(COME FOR THE STRATEGY. STAY FOR THE SASS.)
Copywriting Portfolio
Copywriting Portfolio
CLICK THE IMAGE TO READ MORE.
Velene Design House
Diana Luzner
systems strategist
Bimby & Roy
e-commerce
DESIGN house
The Guestbook Collective
E-Commerce
Your copy calledā¦ it wants a glow up.
(before you scroll on, this one is free.)
Steal 20 of the smartest, spiciest, psychology-backed copy fixes I use on high-converting websites, six-figure sales pages, and emails that sell while you sleep.
Created by a pro copywriter with 10+ years in media, comms, and brand strategy. (Not whipped up in 12 minutes by ChatGPT, just saying)
Snag it for free, before I come to my senses and put a price tag on it.
Ready to Build a Brand
packed with personality?
REACH OUT FOR A COFFEE DATE (No strings attached.)
From the feed.
