The Brand

Brief

A DEEP DIVE BRAND STRATEGY EXPERIENCE DESIGNED TO MAKE YOUR BRAND IMPOSSIBLE TO IGNORE, AND EFFORTLESS TO SCALE.

Every iconic brand starts with clarity.

Not just what you do, but how you do it, why it matters, and where you’re taking it next.

But when you’re building fast, or launching, evolving, expanding, it’s easy to lose perspective. Your vision is big, and your ambition is real, but the message, the structure and the next move are fuzzy.

The Brand Brief brings it into focus.

We’ll refine what’s already working, evolve what’s not, and make sure every part of your brand is aligned, intentional, and ready for scale.

It’s the kind of clarity that makes every future decision easier, and every piece of content stronger. Whether it’s your VA, your marketing team, a future copywriter, or AI… they’ll all know exactly what to say and how to say it.

What is the Brand Blueprint?

A high-level brand strategy experience for founders. We dive deep into the core pillars of your brand identity through an in-depth questionnaire and a live strategy call where we’ll go through:

✓ Your market position + point of difference
✓ Your brand voice + verbal identity
✓ Your story, vision, and values
✓ Your product suite + brand architecture
✓ Messaging gaps + opportunities

Then, I take everything we’ve uncovered and build your Brand Messaging Guidelines… a polished, strategic document that defines your tone of voice, key messages, audience, offers, positioning, and more.

CONVERSION COPYWRITER FOR

TRAVEL ADVISORS

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HEALTH & WELLNESS BRANDS

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BRAND & WEBSITE DESIGNERS

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FASHION

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BUSINESS COACHES

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WEDDING PROS

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PHOTOGRAPHERS

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E-COMMERCE SHOPS

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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /

Your Brand Identity is the foundation of your business.
It’s not just what you look like—it’s how you sound, what you sell, and the story you stand for.

AT No. 13 COLLECTIVE, WE DEFINE BRAND IDENTITY THROUGH SIX ESSENTIAL PILLARS.
AS PART OF THE BRAND Brief, WE WORK THROUGH EVERY SINGLE ONE.

Brand Story

Brand Personality

Brand Name

Visual Identity

Verbal Identity

Offer Suite

AI Can’t Create Your Voice.
But It Can Replicate It.

The truth? AI is only as strong as the inputs you give it. If you want content that actually sounds like your brand, you need to give it something to work from.

Your Brand Messaging Guidelines become the source of truth… the words, tone, and phrasing that make your brand unmistakable. Invest in The Brand Brief now, and have the perfect tool for copy forever.

Your Brand Messaging Guidelines

YOUR TOOLKIT. Your playbook. Your North Star.
TAKING YOU WHERE YOU NEED TO GO.

Just imagine... no more late nights struggling to craft compelling taglines. No more stumbling over explanations of what you do. And definitely no more dull LinkedIn bios.

Your Brand Messaging Guidelines provides a sharp, strategic beautiful brand guide that brings your entire brand into focus, and keeps it there.

Whether your tone is bold and punchy or elevated and minimalist, we craft a brand voice that sits right at the intersection of who you are and what your audience wants more of.

It’s clear. It’s comprehensive. And it’s designed to scale with you.