The PR Partner
Suite
FOR PR AGENCIES AND PROFESSIONALS. THIS ISN’T STRATEGY FROM THE SIDELINES… IT’S INSIGHT FROM INSIDE THE STUDIO. DONE THROUGH IN-PERSON WORKSHOPS AND ONGOING CONSULTING.
For PR professionals.
For PR professionals.
From Segment Producer to Strategic PR Partner.
I spent almost a decade inside Australia’s top newsrooms, producing stories for ABC Radio, Channel 7 nightly news, The Morning Show, and Sunrise.
Today, I help PR agencies refine their messaging, sharpen their media angles, and make their clients unskippable to the people who matter most.
I do this through two core services:
1. The Media Masterclass
2. The Monthly retainer
The Media Masterclass
Built for visibility. READY FOR AIRTIME.
The Media Masterclass is a high-impact, in-person session that dives deep into what makes a story media-worthy, and what makes a pitch get read, and responded to.
Designed for PR agencies, in-house comms teams or solo operators working with high-visibility clients, this half-day intensive gives you a newsroom-informed framework for shaping stories that get noticed.
It’s hands-on, strategic, and tailored to the kinds of stories that actually get booked.
What we’ll cover inside the Media Masterclass
How to think like a producer
We’ll walk you through what’s happening inside a newsroom or broadcast control room, and why even strong pitches get ignored. You’ll learn what producers actually look for, how timing plays a role, and how to spot a story that’s actually TV-worthy.
Crafting a pitch that gets picked
We’ll break down the anatomy of a high-converting pitch: from the subject line and first sentence, to supporting vision and talent access. You’ll also learn how to tailor for commercial vs public broadcasters, and the biggest mistakes PRs make that cost coverage.
Getting your talent media-ready
From expert commentary to timely angles, we’ll cover how to position your clients as media-worthy talent. You’ll also learn what to pitch beyond the pitch (think visuals, access, availability) to make booking a no-brainer.
INVESTMENT: $3000
Workshopping & real-time rewrites
This isn’t just theory. You’ll bring a real pitch or media release to the table, and we’ll work through it together. Expect direct, tailored feedback designed to sharpen your message and boost your cut-through.
The Media Insider:
Monthly retainer
This is your ongoing, on-call strategy.
You don’t always need a half-day workshop. Sometimes, you just want expert eyes across your portfolio: a pitch here, a media kit there, a quick brainstorm or gut-check on a new campaign.
This consultancy retainer is designed for PR agencies and comms teams who want newsroom-informed media strategy, month after month. It’s about refining, repositioning, and reframing your client’s media presence before a journalist ever sees it, from someone who’s received (and rejected) thousands of pitches throughout their journalism career.
What’s included:
Up to 8 hours of consulting per month — used however you need:
Review, rework or refine pitches, media kits, and messaging
Audit client positioning before a major launch
Brainstorm story angles and media hooks that cut through
Provide newsroom insights: what we book, what we bin, and how to stand out
Do real-time rewrites and 1:1 feedback for your team
Consider it your monthly dose of strategy, storytelling, and media-savvy insight, on tap when you need it.
Investment: $2,000 AUD/month
3 month minimum investment. Only four spots available per month..
Want to add media training?
A polished pitch is only half the battle. If your client lands the spot but shows up flat, forgettable, or just… fine, it can cost them future opportunities.
I’ve been in the control room for literally hundreds of segments. I know what lands, and what doesn’t. I’ve seen it first hand… we rebook great talent over and over–the ones who really know how to hold an audience. The ones who fade into the background, or simply don’t translate well on camera? We quietly cross them off the list. Unfortunately, when to comes to broadcast media, there are no second chances.
This 90-minute media training session shows your client exactly how to show up as talent the media wants back.
How to bring energy, presence, and story in a way that truly connects on screen.
What is just a one-off investment for the client, can be an absolute game-changer for them in the long run.
$750
.
Who this is for…
PR agencies repping high-impact, high-visibility clients.
1.
Publicists who want sharper angles and stronger positioning.
2.
Communications teams tired of pitches being ignored.
3.
Let’s be honest, AI is drafting a lot of the work behind the scenes. Media packs, pitches, bios, even campaign ideas.
But speed isn’t the same as strategy.
AI can’t tell you what actually makes a producer stop scrolling. It can’t sense when a pitch feels flat, when a bio misses the hook, or when a brand story doesn’t translate to TV.
Because it’s never been in the newsroom. It’s never written a rundown. It’s never sat in the morning meeting deciding what makes air, and what gets scrapped.
That’s where I come in.
These services are designed to give you the human insight, editorial instinct, and media judgment AI simply can’t offer. The kind that only comes from someone who’s worked the desk, booked the talent, and shaped the stories you’re pitching into.
You’re getting editorial instinct and insider insight… the kind only someone who’s done the job can give you.
