The Edit.
Part journal, part studio notebook. You’ll find insight and inspiration, as well as behind-the-scenes thoughts on brand, messaging and business.
JUST LIKE A BLOG, BUT WITH SHARPER TAKES AND BETTER TASTE.
The Smart Way to Use AI in Your Brand Messaging
If you’re using AI to write your copy, this is what I want you to know.
Unfiltered. Unpolished. Unapologetic: The social shift we so desperately needed.
The year we finally ditch the perfectly curated, overly edited, aesthetically rigid feeds and embrace something new... The real.
How to Write Your ‘About Us’ Page: A Step-by-Step Copywriting Guide
The Ultimate Guide to About Page Copywriting
BEYOND COPYWRITING: THE FAR-REACHING EFFECTS OF AI
The impact of AI on my role… and yours.
THE ANTI-ANTI HUSTLE
A discussion on the Anti-Hustle Culture — and why it’s gone too far.
SEEK & SCRIBE - THE RELAUNCH
While No. 13 Collective wears Louboutins and a leather jacket, Seek and Scribe wears linen dresses and flip-flops.
COPY MENTORSHIP
Why I decided to kiss goodbye to imposter syndrome, and hello to a brand new service: Copy Mentorship.
7 MOVES THAT DOUBLED MY BUSINESS
The decisions that moved the needle and increased my income.
THE BALANCING ACT
Managing motherhood & balancing a business.
DAY RATES: HOW TO KNOW IF THEY’RE RIGHT FOR YOU
5 things to consider if you’re deciding whether or not to introduce day rates to your service list.
THE IMPORTANCE OF SHOWING UP
How ‘showing up’ can make or break your business.
‘charge your worth’
Why this statement is misleading, damaging and plain confusing for new entrepreneurs.
6 things to look for when hiring a copywriter
Looking for a copywriter and not sure if you’ve found your match?
starting a copywriting business
10 tips to set yourself up for success. My honest, personal (and a little bit controversial) advice to getting started.