Copywriting to help you scale your business…
so you can find freedom
ABOUT us
doing what you love
We’re not here to follow the rules.
We’re here to break the mould.
Because your audience isn’t craving conversion tactics. They’re craving connection.
That’s why I weave storytelling into every touchpoint—so your customers feel like they’re buying into something bigger. Not just a product. Not just a service.
A movement.
At No. 13 Collective, we blend the foundations of journalism with modern marketing to craft copy that cuts through the noise.
We don’t do fluff. We don’t do filler.
We create brand messaging with bite, depth, and undeniable presence.
Strategic as hell. Emotive by design. Built to help you scale.
We write for the bold, the curious, the creatively driven.
For female founders in lifestyle, wellness, design, travel, and fashion—
the ones building brands with vision, edge, and intention.
And we do it through our 4 signature services:
Clarity intensives, brand foundations, website and sales copy, and VIP Day Intensives.
Our Copywriting Appoach-
WHAT WE DO AND WHO WE DO IT FOR.
You're the Visionary.
I’m the Voice.
At the heart of every brand lies a a trailblazer, a rule-breaker, an entrepreneur determined to leave their mark—
But juggling it all…. is a lot.
Well, relax, burnt-out boss. It’s time to delegate the part that’s been draining you—so you can focus on what actually lights you up.
We can promise you this: you won’t just get a copywriter, but a brand therapist, creative visionary, strategic partner, and new business bestie. We turn vague thoughts into a vivid voice and visceral messaging.
Because great copy doesn’t just inform—it moves. It stirs. It connects.
And then it converts.
CONVERSION COPYWRITER FOR
TRAVEL ADVISORS
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HEALTH & WELLNESS BRANDS
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BRAND & WEBSITE DESIGNERS
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FASHION
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BUSINESS COACHES
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WEDDING PROS
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PHOTOGRAPHERS
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E-COMMERCE SHOPS
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TRAVEL ADVISORS / HEALTH & WELLNESS BRANDS / BRAND & WEBSITE DESIGNERS / FASHION / BUSINESS COACHES / WEDDING PROS / PHOTOGRAPHERS / E-COMMERCE SHOPS /
MEET KAITLIN-
A fierce advocate for women doing cool sh*t—and making sure the world knows it.
As a copywriter and former journalist, i’ve made a career out of sharing stories.
NOW, I WANT TO TELL YOURS.
I don’t do basic, and I don’t do boring. Fueled by espresso martinis and big ideas,
I craft copy that feels like goosebumps, lightbulb moments, and full-body yeses.
Clients have cried reading their copy. I’ve cried writing it. Because when we get it right, it feels right—and it works.
But despite my background in live TV, producing for Australia’s #1 news network, it’s not my résumé that sets me apart.
It’s the relentless dedication—the kind that wakes me up at 3am with an idea, or pulls me out of Pilates to scribble down the perfect tagline.
This isn’t just my job. It’s a deep obsession with helping women rise—and making sure the world hears them when they do.
Because I’m endlessly inspired by women who ditch the safe route and build something that sets their soul on fire.
At No. 13 Collective, we write for them—and for you.
Because your words should do more than sound good.
They should be felt. Deeply felt.
And even more than that...
They should make people do something about it.
Kaitlin xo
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Bachelor's Degree in Journalism
Bachelor's Degree in Law
Associate Degree in Language and Culture Studies
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12+ Years in Media and Communications
4 years of No. 13 Collective
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Academy
Copywriting in Action
Australian Writers Centre
Copybloggers
The HIGHLIGHTS –
AND This is What We Stand For
We don’t just write great copy—we lead with purpose, partner with integrity, and give a damn about the impact we make.
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Not performative—embedded in how we do business. From charitable giving and accessible offers for purpose-led brands, through to freely giving our time, energy, and knowledge— we believe that’s how we rise, together.
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No templates. No lazy shortcuts. Just strategic, soulful, deeply considered work that reflects the heart of every brand we touch. If it’s not powerful, personal, and precise—it doesn’t leave our desk.
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We don’t just write the words—we help shape the vision. From first strategy call to final sign-off, we’re immersed, invested, and all-in. We ask the deeper questions, offer bold ideas, and bring the kind of clarity that only comes from being fully embedded in your brand.
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If the values don’t align, it’s a no. We don’t compromise on ethics, energy, or intention. Actively inclusive, unapologetically progressive, and committed to making sure everyone feels seen, respected, and welcome.
