My mission is to help you combat overwhelm, clarify your message and escalate your success by writing compelling, SEO optimized copy and content that sets you above the rest.
7 seconds.
That’s how long you’ve got to capture your reader’s attention before they decide whether to hang around, or click out.
It’s no longer enough to have good writing on your website. It’s not even enough to have great writing on your website.
You need audience-focused, powerful and persuasive copy that connects to audiences and inspires them to take action... whether that's to buy, book or subscribe.
What does it mean if you don’t do all this in 7 seconds? Simple.
You could be missing out on a bigger bottom line.
Hi there, I’m Kaitlin.
My passion for the written word, paired with an insatiable curiosity about the world inspired me to become a journalist. From producing segments in a fast paced, pressure-driven studio for Australia's number one news network, to working as a senior media and communications advisor, I've spent eight years refining the art of storytelling and the skills of persuasion.
Now, I'm dedicated to using these skills to create authentic, compelling copy that helps businesses thrive by building brands with personality, and converting visitors into customers.
Where will you find me?
Straddling the sweet spot between strategy and innovation.
“As a business owner, time is your most valuable resource. Use it wisely...
Stay in your zone of genius and let me plan, develop, and manage powerful copy & content that helps you grow your business and increase your profits.”
Drown out the digital noise by communicating with clarity and conviction. I’ll dig deep to discover or establish your brand DNA and create sharp, powerful copy that speaks to your customers’ pains and desires and helps you stand out from the competition. Let’s work together to increase your brand awareness with a unique and identifiable voice - bringing your brand to life for the long haul.
Become the authority. People want to buy from those they know, like and trust. You can build this authentic connection with high quality, valuable content which increases credibility and turns readers into loyal followers. With relevant and consistent content, you can: increase audience retention, gain social media traction, generate leads, improve your Search Engine Optimization (SEO) and increase conversions.
“Content is King but engagement is Queen and the lady rules the house.”
— Mari Smith
