FASHION SOURCE CONNECT
FASHION SOURCE CONNECT
INDUSTRY - Fashion Consultancy
LOCATION - Queensland, Australia
SERVICE - Website Copywriting VIP Day, Sales Page Copywriting and Brand Story
Heather McDowall designs have graced the catwalks on New York Fashion Week and Virgin Australia Melbourne Fashion Festival. They’ve been featured in Vogue, Neighbours and are now proudly stocked in Myer, The Iconic and other boutiques across Australia.
After successfully launching her own fashion label, Heather realised something… When starting your own fashion label, you don’t just become a designer, but a business owner. And that’s a hell of a lot harder than you’d expect. With a wealth of industry contacts and a deeply personalized approach, Fashion Source Connect helps guide fashion startups through every stage of their journey, from design to completion. This makes them unique to anyone in the fashion game today.
Heather was used to being a one-woman show, and was initially reluctant to hire a copywriter. But when–after many months–her copy still wasn’t done, her web designer Amy from Diamond Graphics Designs told her she needed the help of a professional, and passed my name on. And she’s so glad she did. Working across several VIP days, we smashed out more in 3 days than Heather could do in 3 months. And we did it with more clarity than she could ever achieve on her own.
words of love...
“OMG I LOVE LOVE LOVE LOVE. This sounds exactly like me and how I would talk.”
-HEATHER MCDOWELL, FASHION SOURCE CONNECTTHE Strategy
Where some opt for minimalism when it comes to their copy, Heather desired depth. We had a lot of information to convey, so, with a meticulous approach to detail, we delved into each aspect of Fashion Source Connect's offerings, ensuring clarity and coherence across the website and sales page.
Recognising that Fashion Source Connect's target market is often overwhelmed, our strategy revolved around a simple yet powerful idea: assuring potential clients that their crazy, big, scary dreams are attainable… with the right guidance and expertise.
To capture Heather's voice perfectly, I collaborated closely with her throughout the process. Immersing myself in her world, I accurately captured her supportive, friendly, and personality-packed tone. This approach helped Heather connect with aspiring fashion entrepreneurs on a deeply personal level.
Through engaging storytelling and clear calls to action, we showcased Fashion Source Connect's unique value proposition. We positioned Heather not only as a trusted mentor and guide – but as a best friend who will help her clients achieve the success they lie awake at night dreaming about.
THE Outcome… in her words.
“Kaitlin wrote the copy for my website, which was initially hard to let go of, coming from a serial “do-everything-yourself” sorta gal. Each page took my customer on an educational journey, it acknowledged and answered all their pain points and showed them exactly how my services could turn their dreams into a reality. Basically, it was the answer to their prayers. It also wasn’t too “salesy”. This was my biggest concern. I hate being sold to and didn’t want my customers to feel that way either.
Kaitlin was very detailed and meticulous in her approach, right down to showing me where to place the call -to- action buttons. Even I was ready to book my own packages.
After the website launched, I received an email from a new lead, that read: “I have just had a browse through your website and could honestly cry! I didn't know businesses like yours were a thing and I'm so happy to have found you”
I knew Kaitlin had nailed it, but reading this email made me want to cry.”
COPY SAMPLES
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CALLING ALL BRAND + WEB DESIGNERS.
I believe in the power of aligned copy x design, and I know that the best way to achieve this is through ongoing partnerships with brand and web designers. If you have clients come to you with DIY copy, or words that just aren’t hitting the mark, I’d love to chat about how I can help – and how it will make your life easier.
