INSPIRED BY STORIES
INSPIRED BY STORIES
INDUSTRY - Wedding Photographer, Editorial Photographer and Destination Photographer
LOCATION - London, Italy and Paris
SERVICE - Website Copywriting and Brand Story
Inspired by stories was born from a deep desire to capture the beauty of human connection, of fashion and finer details, and of love stories and timeless elegance.
Dario Chiesa, the man behind the lens, is more than just a photographer—he's a cinematic style storyteller. As a Wedding Photographer, Editorial Photographer and Destination Photographer, his aim is to create deeply personal photos inspired by European art.
His photography style is deeply influenced by his Italian heritage and his extensive travels. Whether it's saying "I Do" with the rich and dramatic backdrop of Italy’s Amalfi coast, or having an intimate ceremony in front of a historic home in the romantic Tuscan countryside, Dario's clients are the protagonists of their own cinematic journey.
Dario approached me as he was creating his first website. He had already established the visual direction, but was desperate for copywriting as polished as his aesthetic. He knew that in order to achieve that–he was going to need to hire a professional with experience in this industry.
words of love...
“This is perfect… I love it.”
-DARIO CHIESA, INSPIRED BY STORIESTHE Strategy
In developing the strategy for Inspired By Stories, we aimed to elevate Dario's brand beyond traditional photography. He isn’t just a wedding photographer, he is also an Editorial Photographer and Destination Photographer, and we needed to make that clear.
Drawing inspiration from his cinematic storytelling passion and Italian heritage, we crafted website copy reflecting his love for life's finer moments. Inspired by cinematic greats like Fellini and Visconti, Dario infuses his work with a cinematic quality, producing editorial-style images that resonate deeply with clients. By using evocative language and vivid imagery, our goal was to transport visitors to the world of La Dolce Vita—the sweet life filled with pleasure and luxury.
Emphasizing Dario's personal connection with clients, we showcased his expertise in bridal, lifestyle, and brand photography. Additionally, we focused on Dario's unique selling proposition—that he is as much a creative director as he is a photographer—pushing boundaries to create something truly memorable.
But, while crafting Dario's brand story, we didn't just focus on his professional journey; we also incorporated a heartfelt letter detailing his beginnings in photography. This personal touch not only helps Dario relate to his clients but also assures them that his work is more than just a job—it's a passion.
Incorporating famous photography quotes throughout the site added depth and resonance, while emphasizing Dario's commitment to capturing treasured moments, otherwise gone.
THE Outcome… in his words.
“Working with Kaitlin was the best decision ever! She’s an amazing copywriter and wrote the entire copy of my brand new photography website, that I’m finally proud to show off. The whole process was straightforward, it felt like talking to a friend that really listens to you. She’s very skilled with words and concepts and that will impress you. Even working from 2 different countries (London & Sydney) didn’t complicate things with communication as she was very flexible and super adaptable when it came to schedule meetings.”
COPY SAMPLES
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CALLING ALL BRAND + WEB DESIGNERS.
I believe in the power of aligned copy x design, and I know that the best way to achieve this is through ongoing partnerships with brand and web designers. If you have clients come to you with DIY copy, or words that just aren’t hitting the mark, I’d love to chat about how I can help – and how it will make your life easier.
