BEE&M KIDS
Quality kids decor & inspired interior design
words of love
‘Kaitlin Veleski is a class act, from start to finish she has been a joy to work with.’
‘I couldn’t be happier with how my website has turned out. The voice and who it speaks to is spot on. Kaitlin had obviously spent time researching all my products and competitors which familiarised her with what my business is all about. I was also impressed with Kaitlin’s communication towards me and my design team which was direct and clear. I will definitely be working more with Kaitlin in the near future!’
- LYLA, FOUNDER BEE&M KIDS
THE PROJECT
Lyla came to me with a big vision, a great business plan and a huge range of quality, ethical products sourced with love from all over the world.
But she needed a website and copy that would accurately reflect the high quality of her products.
after nailing down her target market, crystallising her customer profile and conducting in-depth competitor analysis, I started working my magic!
The Bee&M brand voice is supportive, conversational, whimsical and emotionally driven. We ended up with a product that felt like a personal conversation, from one mum to another.
I also infused the core values of the business throughout the copy to ensure we appealed to mums who prioritse quality and sustainability.
The project included:
FULL WEB COPY:
home page
about page
brands page
WELCOME EMAIL
60 PRODUCT DESCRIPTIONS
COPY SAMPLES
