KALINNI Skin Co.
Rejuvenate your skin. Awaken your Confidence.
THE PROJECT
KALINNI is a brand new beauty brand with an emphasis on self-love, self-care and skin-care. Their new microdermabrasion kit uses a microcrystalline tip, which polishes and exfoliates the top layer of tired, dull skin, while the vacuum suction unclogs pores and increases blood flow. This process prompts an increased production of collagen and elastin, which results in plumper and more radiant looking skin.
Skin Care is a very competitive market, so it was important that we really showcased where KALINNI is different to the other brands. I worked closely with the owner, brand designer, social media management company and website designer to ensure that we had a beautiful, cohesive brand messaging across all platforms.
I worked on KALINNI pre-launch. The project consisted of:
brand voice guidelines
full website copy
welcome email series
social media captions
print collateral
COPY SAMPLES
