WELCOME, WE’RE No. 13 COLLECTIVEWE BELIEVE THAT WHEN IT COMES TO BUSINESS,
WE MAKE OUR OWN LUCK.
WE BELIEVE IN MAKING THE WORLD A BETTER PLACE THROUGH PURSUING YOUR PASSION. IN QUALITY & LIFELONG LEARNING. IN KINDNESS TO ALL HUMANS. WE BELIEVE IN DREAM CHASING. IN SAYING A HUGE, HEARTFELT YES TO ANYTHING THAT SETS YOUR SOUL ON FIRE. WE BELIEVE IN THE BRAVE & THE BOLD, THE DISRUPTIVE & THE DARING.
FROM THE FOUNDERThrough my career as a journalist and senior communications advisor, I've spent ten years refining the art of storytelling and the skills of persuasion.
Now, I'm dedicated to using these skills to create authentic, compelling copy that helps businesses thrive by building brands with personality.
I am unapologetic in the pursuit of my passion and I love to work with others who feel the same.
In essence, I created No. 13 Collective for the brave and the bold, the disruptive and the daring. Those who say a huge, heartfelt yes to anything that sets their soul on fire.
No. 13 Collective... where strategy meets storytelling.
a tailored approach
No project is the same. Whether your website needs a face lift or you need cross-platform content from scratch, I’ll work with you to create a customised proposal that works for you. Whether that’s one of my signature packages below, or a complete custom build....
The right project, for the right price.
AUTHENTICITYWe are all about being unapologetically you. In celebrating what makes you unique. In your story, your skills. We’re not about fitting square pegs in round holes, but instead making a new hole
QUALITYI’m a perfectionist with a capital P. If it has my name associated with it, it needs to be of a certain standard. A lover of lifelong learning, I only settle for top quality - every time.
KINDNESSWe believe that diversity makes the world a better place and every single human is worthy of respect and kindness. We support the LGBTQIA+ community the BLM movement and we will continue to fight the feminist fight.
are you ready to stand out from among the crowd?
Services
service 01
Web Copy
7 seconds. That’s how long you’ve got to capture your reader’s attention.
With the Web Copy Package, you’ll get conversion driven, personality packed website copy that is intentional and authentic.
Client questionnaire
60 minute kick off call
Research phase: your brand, your industry, your competitors and your ideal client
Up to 5 core pages of website copy
2 rounds of revisions
Collab with your designer
SEO optimisation: Title tags + meta tags for each page.
Service 02
Web Copy & Brand Guidelines
The perfect package if you’re committed to continuing to create great copy - long after I've handed over the final version.
Your brand’s Unique Selling proposition
A mission statement
A detailed descriptions of your target audience (demographics, psychographic and key desire)
Slogans and taglines
Your brand story
Core brand pillars with supporting benefits (also called values)
Key messaging
Service 03
VIP Copy Day
Need words that pack a punch and convert - ASAP?
Let’s turn a marathon into a sprint with a VIP Copy Day.
So, how does it work? Simple.
You book your day
You fill out the copy brief
We have a kick off call 4-7 days before the VIP day
You sit back and relax while I smash out carefully crafted messages that bring authenticity and credibility to your brand.
The VIP day works perfectly for those who need the following:
Website copy refresh
A long list of small copy tasks
A short and sweet sales page
A welcome sequence or some nurture emails
Your Goals
Oh hey there, highly ambitious business owner.
I know you were born to pursue your passion... but I also know that sometimes it's damn hard. I know about the late nights and early mornings, the sleepless nights and the never ending list of tasks. I see you, because I am you.
If there's one thing I've learnt in business, it's that the key to success is staying in your zone of genius... doing what only you can do best and outsourcing the rest. I'm here to help you claim back your time by taking control of your copy and content creation.
Instead of staring at a blank screen wondering where to start, imagine this:
feeling proud of the words on your website
being confident that your sales page will actually sell
building a genuine connection with your audience through email campaigns
Standing out from competition with a clear & compelling message
being confident in your brand messaging moving forward
ADD-ON SERVICESà la carte
YOU CAN ADD ANY OF THESE SERVICES TO YOUR SIGNATURE SERVICE
OR AS A STAND ALONE PACKAGE.
WELCOME EMAIL SERIES
Make a stellar first impression with a carefully crafted welcome email series. Proven to be 86% more effective than standard newsletters, a good welcome series is arguably one of the most crucial pieces of content for your brand.
Your welcome series is your prime opportunity to build a genuine connection with your audience and create a strong, lasting relationship.
With this package, you’ll get a 4-6 email series that:
Introduces your brand + tells your story
Reassures customers they’ve made a good choice
Reinforces the benefits + value
Emphasises why you’re different from your competitors
Sets expectations moving forward
*Want to continue the relationship? I also do nurture sequences to keep your business at the front of your audience’s mind.
CONTENT PACKAGES
Turn readers into loyal followers with valuable and consistent content.
With a clever content strategy, you can:
Build an authentic connection with your reader
Establish yourself as the authority / industry leader
Generate leads
Drive traffic to your website
Improve your Search Engine Optimization (SEO)
Create content to repurpose across social media + newsletters
Increase conversions.
But a content strategy only works if the content is quality. I’m talking about content that is informative, entertaining or inspiring….
Content people genuinely want to read.
STRATEGY SESSION
Want to DIY, but don’t know where to begin? Or maybe you think your current work needs some polishing… either way, a strategy session might be the answer. We will tailor the strategy session to suit you and your needs.
In two hours I can:
Conduct a thorough website audit and provide feedback
Help you develop a clear content strategy
Workshop your current copy and content
Teach you basic copywriting strategies to help propel your brand
This package is packed with value. As well as the strategy session, you’ll also get a copy of the recorded session and some key notes.
Interested in something even a little more in depth? I can deliver a whole training package - done in a day. Reach out now for more info.
BIO
You know that your personal story is your secret sauce, but you just don’t know how to tell it in a way that engages and inspires. Well don't worry, making people sound fabulous is my secret weapon, and I have a LOT of experience doing it.
This done-for-you storytelling service is perfect if you need a bio that showcases your talent, your expertise and your accomplishments. After the client questionnaire + a one hour chat about your life, you can sit back and enjoy a Piña Colada (or your drink of choice) while I create a professional, personable, on brand bio that shines with personality.
You can use your brand new bio for:
your website + portfolio
Media kit
LinkedIn + other social media
You can even pull it apart and use sections for your Instagram captions. A whole lotta’ value… bundled in a bio.
SALES PAGE
Take your leads from lukewarm to piping hot with strategic sales page that is optimised for conversions.
I have studied the secrets of writing high-converting sales pages and I’ve put these into practice across a variety of industries.
A good sales page will:
Grab attention with a great headline
Draw them in to keep reading
Establish rapport and credibility
Show proof that your product or service works
Give an offer they can’t refuse.
A good sales page should gently lead a person from the point of interest to the point of purchase. It should be attention grabbing, informative and above all - persuasive. It should have someone committed to the offer before they see the price.
FACEBOOK ADS
With more than one billion daily active users, Facebook holds huge potential for businesses building their brands. But it can be a money pit without copy that engages the right audience, commands attention and elicits a response.
More so, we need to follow Facebook's rules carefully.... A ‘bad’ ad could be rejected or result in your ads account being shut down.
Marketing is a testing game… which is why I will always write three Facebook Ads for you to split test and see what’s the most effective:
ONE SHORT (a couple of lines)
ONE MEDIUM (a couple of paragraphs)
ONE LONG (mini blog)
Each of these ads will have a strong headline, compelling, benefit driven copy and a clear Call to Action.
FAQ
what if i need my copy sooner?
My calendar typically books out around 6 weeks in advance... If you can wait, great. If you can't, then I recommend my VIP Copy Day. I can normally squeeze these in on very short notice, and you'll get a full day dedicated to smashing out your copy tasks.
Can i pay in installments?
The normal payment structure is 50% on booking and 50% on completion. If you would like to break the payments down even further, I am happy for clients to pay 40% on booking, 30% on project start date and 30% on completion.
I can get it cheaper, why you?
My prices are reflective of my skills and 10 years experience in writing. There will always be cheaper service providers with less experience, but my goal is not to provide the cheapest prices, it's to provide the best service + top quality work.
Are revisions included?
Yes, two rounds of revisions are included in every project. However, it is my number one priority to make sure that you absolutely love the final version, so I will continue to work with you until you are 100% happy.
What about seo?
I'm glad you asked. An understanding of SEO is paramount for web copy projects. I have completed a comprehensive course in SEO Copywriting through the Australian Writer's Centre, and continue to uplevel my knowledge through training.
I’m not in sydney, does that matter?
Absolutely not! As well as working with clients all over Australia, I also regularly work with business owners from the USA, Europe and Canada. I have a very flexible schedule so can easily make meetings work across time zones.
Kind Words
IN THE PRESS
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