The Smart Way to Use AI in Your Brand Messaging
The Smart Way to Use AI in Your Brand Messaging.
Let’s talk about the elephant in the room.
The one that whispers, “Kaitlin… do you think you’ll even have a job in two years?”
Yep. I’m talking about AI. It’s everywhere. And honestly? It’s impressive. I use it daily.
Chat, explain gentle parenting like I haven’t already yelled today.
Chat, plan a Bali escape that includes a nanny, a Negroni, and no guilt.
Chat, is Mercury in retrograde or am I just spiralling?!
(Relatable? Thought so.)
AI is fast. Convenient. Scarily competent. But here’s what I need you to know… AI should not be your copywriter. At least, not without serious help on the front end.
Because the thing no one’s really talking about? Human-written copy still converts better. And that gap is only going to widen as more brands go full robot mode without a real voice driving the message.
Let’s get into why that matters.
AI is smart. But it’s not original.
No matter how clever your prompt is, AI leans on the same sentence structures, the same vocabulary, the same pacing. It’s built on what already exists.
That’s why we’ve ended up with a plague of brands calling themselves “bold, fun, and a little bit cheeky”… And yet somehow, they all still sound like they were copy-pasted from the same template.
Here’s the truth: AI is terrible at defining brand voice. But it’s excellent at replicating one that already exists.
Which means if you haven’t clearly articulated who you are, how you sound, and what makes your brand different, AI is just going to spit out another vanilla version of what’s already out there.
So… is AI the villain?
Absolutely not. In fact, AI has the potential to make your content quicker, better and more strategic. IF (and only if) it’s built on the foundation of a strong, strategic voice.
Here’s how I recommend every client use it, now I’m passing this advice on to you:
Hire a professional for the high-touch touchpoints—your website, welcome sequence, sales pages, brand messaging. These are the places where voice really matters, and where strategy turns browsers into buyers.
Then use AI for the repeatables—your blog posts, social captions, weekly emails. But only once you've trained it to sound like you.
Think of AI as your assistant. Not your creative director.
Want to future-proof your brand in the age of AI?
This is exactly what I do through my services like the Brand Brief and Website Copywriting.
We define a brand voice that sounds like you on your best day, and then I show you how to feed that into AI so it actually works with you, not against you.
The result? Copy that cuts through. A brand voice that sticks. And a system that saves you time without making you sound like everyone else.
[→ Ready to get your brand voice sorted? Book your Brand Brief consult here.]
