KALINNI SKIN CO.
Beauty & wellness

Kindness to each other, kindness to our skin, and kindness to ourselves. This is the ethos on which Kalinni Skin Co was built.

As a brand new business, I worked hard to dig deep into the DNA of Kalinni, including the mission, values, target audience and brand tone guide. As a brand new product breaking into the market, this project required in-depth research, workshopping and close collaboration with a brand designer.

This was a full scope project, including a brand voice guide, entire website copy, newsletters & email sales funnel, ‘beauty blog’ content and social media captions.

Tori Peter Group
Home builder

Tori Peter Group create exceptional experiences for clients by designing, building and developing beautiful, high quality homes in Sydney and Country NSW.

As they update their website to better align with their top-quality service, TPG’s priority was ensuring their values as a business were emphasised.

They are family owned, award winning and community driven. I infused these messages throughout the copy to ensure a consistent and identifiable brand voice. A voice that was friendly, understanding and supportive.

SEEK & SCRIBE
Travel Blog

My passion project! In 2019, I began Seek & Scribe after the decision was made to head off to Europe for the better part of 2020. A lover of lifelong travel, this blog was a way to tap into my creativity and tell the stories that mattered to me.

Obviously, the trip never eventuated. This particular post - Coronavirus: Pain, Guilt and Silver Linings - is one of my more emotional pieces. It takes the reader through the emotional journey of COVID-19, and the dramatic impact it is having on lives all over the world.

LASHED
Lash technician

Mobile makeup artist and lash technician, Angelica, is expanding her beauty portfolio and needed to up-level her digital presence. Working with web designer Diamond Graphics, we completed an entire website, including the home page, about page and services page.

I worked with Angelica to determine her target audience, her brand voice, and her key messages. In the end, we achieved a product that encapsulates her as a highly qualified, experienced MUA and lash technician, who prioritises customer care and making every client feel special.

BEE&M KIDS
Kids decor and design

Lyla came to me with a big vision, a great business plan and a huge range of quality, ethical products sourced with love from all over the world. But she needed a website and copy that would accurately reflect the high quality of her products. 

after nailing down her target market, crystallising her customer profile and conducting in-depth competitor analysis, I started working my magic! 

The Bee&M brand voice is supportive, conversational, whimsical and emotionally driven. We ended up with a product that felt like a personal conversation, from one mum to another. 

The project included full web copy, welcome email and 60 product descriptions.

KIRSTEN
Luxury stays in NSW

Offering award-winning, boutique accommodation in the heart of Mudgee and Parkes, Kirsten is the perfect place to recharge your mind, and reset your senses. The accommodation is the best in the region, and her digital presence needed to reflect that. This meant a total re-brand and complete re-write of her website copy.

We ensured the tone was friendly and welcoming. Guests aren’t just booking a room. They are booking an entire experience… a divine country getaway - without compromising on luxury. We wanted guests to have an emotional attachment to the accommodation, leaving them no choice but to click ‘Book Now.’