Copywriter for Systems Specialist
+ Notion Consultant
crafting copy that for a productivity specialist who wants to be noticed, and remembered.
Diana Lunzer
Diana Lunzer came to me mid-brand overhaul. She was working with the team at Olive St. Studio to completely reimagine her visual identity. Think bold colours, big personality, organised chaos, and knew her website copy needed the same treatment. But there was a problem…
With her web design project starting in just two weeks, Diana needed new copy fast. Enter: the VIP Day.
While a full project like this would normally be a custom website copy package, we carved out a tailored VIP Day with an SEO component, so she could get exactly what she needed without anything she didn’t.
A Notion Specialist and Systems Strategist, Diana helps business owners ditch the chaos and streamline everything from project management to client onboarding. But her old copy was completely out of step with the energy she brings to her work.
Diana wanted a brand voice that felt just as punchy and unconventional as her new direction. One that made systems feel accessible, even exciting. She wanted a tone that screamed Not your average productivity consultant.
We flipped the script on what it means to work with a systems expert, and made her website just as fun, creative, and high-impact as the work she does behind the scenes.
One day. One happy client.
Systems Strategist, Notion Consultant and Productivity Specialist.
INDUSTRY -
LOCATION -
Orange County, California.
Website Copywriting VIP Day, SEO Optimization
SERVICES -
WORDS OF LOVE…
“Oh my god, this literally gave me goosebumps. So accurate and so good. Why are you so amazing with words? Can I hire you to write all my copy everywhere?”
– DIANA LUNZER, SYSTEMS STRATEGIST & NOTION SPECIALIST The Strategy
Our goal was to create copy that felt like Diana: bold, straight-talking, and nothing like your average systems consultant. The strategy was to pair the kind of work she does: Notion builds, business systems, workflow automation, with a voice that was punchy, high-energy, and completely unexpected.
Let’s take a look at what she had:
“Ignite your marketing. Streamline your systems. Elevate your impact.”
(That you, ChatGPT?)
We flipped it. We made her copy sound like Diana: high-level, high-energy, and high on colour-coded spreadsheets.
And what we created…
”Your business is ready for its CEO era. No more flying by the seat of your sticky notes. Let’s build systems that support the empire you’re here to create.”
And our favourite line?
More profit, more spa days, and fewer menty-bs. Let’s make it happen.
It worked because it didn’t just list features, it sold the benefits in a voice that was unmistakably hers. We wanted it to be a little jarring. A little loud. Because that’s what gets people to stop, scroll back, and actually pay attention.
View the Copy
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Productive CEO Club
The Outcome… in Her Words
“Kaitlin wrote the copy for my website, which was initially hard to let go of, coming from a serial “do-everything-yourself” sorta gal. Each page took my customer on an educational journey, it acknowledged and answered all their pain points and showed them exactly how my services could turn their dreams into a reality. Basically, it was the answer to their prayers. It also wasn’t too “salesy”. This was my biggest concern. I hate being sold to and didn’t want my customers to feel that way either.
Kaitlin was very detailed and meticulous in her approach, right down to showing me where to place the call -to- action buttons. Even I was ready to book my own packages.
After the website launched, I received an email from a new lead, that read: “I have just had a browse through your website and could honestly cry! I didn't know businesses like yours were a thing and I'm so happy to have found you”
