Website copywriting for a boutique travel advisor
Copy that captures the essence of luxury travel
Sunny Travel
Planning travel should feel just as personal as the trip itself. That’s the philosophy behind Sunny Travel, an Adelaide-based boutique travel service founded by Danielle Curtis, aka The Cultural Escapist. After 13+ years working for Australia’s leading travel agency, Danielle went out on her own to craft bespoke itineraries for clients who crave something a little more inspired, a little more elevated… and a whole lot more them.
Danielle originally came to me for copy that felt relaxed, fun, and conversational. But once we saw it in context, she realised it needed more edge, more polish, to reflect the level of service she provides. So we refined, tweaked, and elevated the tone to strike the perfect balance between friendly and high touch.
The end result? Copy that sounds like Danielle: warm, human, experienced, but reads like a luxury service with an editorial edge.
Danielle booked my siganture service: SEO Optimized website copy and Brand Messaging Guidelines
Travel Agency / Travel Advisor
INDUSTRY -
Adelaide, Australia.
LOCATION -
Website Copywriting, Blog Posts
SERVICES -
WORDS OF LOVE…
“I could not have done this without your creative flair and expertise. I had somewhat of a vision, but I really needed you to nail it and bring it to life, and that’s exactly what you did!”
- DANIELLE CURTIS, SUNNY TRAVELThe Strategy
The strategy for Sunny Travel centred around one clear idea: personal service, delivered with polish. Danielle doesn’t just book your trip—she’ll meet you for coffee at your local café, or pour you a glass of wine while you plan it together. That level of connection had to come through in the copy, but it also needed to feel elevated enough to reflect her global network, exclusive access, and high-end service.
Visually, the brand was aspirational. Think: Amalfi sunsets, Moroccan sand dunes, golden hour in Paris. So the words had to match. We wanted people to land on the site and already be dreaming of their next trip before they’d even hit ‘Enquire.’
That meant building in a sense of mood, movement and imagination—while keeping the tone clear, calm and completely considered.
As we refined her voice, we walked the line between editorial and approachable. Stripped-back, but still full of personality. We kept the language clean, but not sterile. Intentional, but not try-hard. Because when you’re promising curated travel with unforgettable experiences at every turn, the copy can’t just inform—it has to transport.
We weren’t just selling trip planning. We were selling the moment you close your laptop, pack your bags, and say “Let’s go.”
Glimpse the Website Copy
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